Rolex allows every timepiece from the brand to be handed down for generations in pristine condition
Founded on the philosophy of perpetual excellence, the Rolex World Service and Restoration Atelier allow every timepiece from the brand to be handed down from one generation to the next, living several lives
A VISIONARY ENTREPRENEUR, Hans Wilsdorf was convinced that every Rolex watch should be reliable and durable. This philosophy gave rise to the Oyster case, a paragon of robustness that offers optimum protection for the watch’s movement. Hans Wilsdorf’s foresight also led him to promptly establish a network of dedicated after-sales service workshops in the countries where the brand was present. The initiative allowed Rolex to guarantee that each watch could receive the best possible servicing at any time and so preserve its excellent performance and impeccable finish.
Operated by Rolex World Service, these workshops employ watchmakers specially trained by the company to ensure the quality and consistency of servicing operations worldwide. They perform various types of
procedures in adherence with Rolex standards, thereby guaranteeing the performance of the brand’s watches over time. Moreover, the availability of parts and labour is assured for every watch for at least 35 years following its withdrawal from the catalogue. Exceptional historic watches, whose refurbishment requires specific skills, are handled by the Restoration Atelier in Geneva.
QUALITY AND RELIABILITY
Each after-sales service workshop meets the standards set by Rolex with respect to the quality of its infrastructure and equipment as well as the expertise of its personnel.
For maximum efficiency, after-sales service procedures are planned for during product development so that new watches can be serviced easily and with optimal results.
Following maintenance in a Rolex World Service workshop, each watch also benefits from a two-year international service guarantee covering the parts and labour. As a result, there is no limit to how long a Rolex watch can keep working, being handed down from one generation to the next, and living several lives.
Rolex World Service is present on all continents with service centres based at official retailers of the brand or the regional affiliates’ offices. These workshops each have one or more Rolex-certified watchmakers, who alone are authorised to carry out aftersales servicing. Maintenance is carried out according to guidelines and the brand’s requirements ‒ just as in manufacturing, the servicing of a timepiece requires the highest
level of expertise. Depending on the age of the watch, servicing takes place either at an official retailer, at an affiliate, or at Rolex World Headquarters in Geneva.
FULL SERVICING
The Rolex World Service workshops offer different types of servicing operations. A full service, for example, involves the complete overhaul of the watch movement, case and bracelet. Specific operations are also available, such as adjusting the length of the bracelet or refinishing the case. At most Rolex points of sale, watchmakers trained by the brand offer a number of same-day services that can be carried out on site.
The servicing of a Rolex watch comprises several steps requiring the use of specific tools and instruments that are tested and sometimes even developed by the brand. Once the watch has been received, assessed and the customer has approved the service estimate, the watchmaker begins work by separating the bracelet from the case and delicately removing the movement, still fitted with its dial and hands. From that point on, the movement, case and bracelet follow separate servicing paths.
The dial and the hands are detached from the movement, which is itself completely dismantled. Each component is carefully examined to determine whether it still meets Rolex requirements ‒ if this is not the case, it is replaced with a new part from the manufacture in Bienne, where Rolex movements are produced. All components are cleaned in an ultrasonic bath to remove all traces of impurities, before being dried. The movement is reassembled piece by piece in a set order, and lubrication is applied. After making the first adjustments to the precision of the movement, the watchmaker then refits the dial and hands.
The case is also disassembled, and the parts, whether made from Oystersteel, 18ct gold or 950 platinum, are individually re-polished or satin-finished by hand. These delicate finishing processes, which require great dexterity, restore the case’s sheen and lustre, whilst removing any marks or scratches. The seals are replaced, then the crystal, bezel and middle case are reassembled.
The bracelet receives a similar treatment to the case. Each link is painstakingly polished or satin-finished according to its original finish. The bracelet is then thoroughly cleaned. The watchmaker gently puts the movement back into the case and measures its accuracy once again, making any adjustments necessary for it to achieve the expected chronometric
performance. This is followed by a precision test lasting a minimum of 24 hours. Next, the case is pressure-tested in water. With the waterproofness test passed and the bracelet refitted, the watch is ready for a final control ‒ its rate and functions are checked, and its aesthetics verified to ensure an impeccable finish.
At the end of the process, the timepiece is placed in a pouch designed to protect it while it is not being worn, or during travel. The watch benefits from a two-year international guarantee covering the parts and labour.
THE RESTORATION ATELIER
Exceptional historic watches are restored exclusively in Geneva, at the Restoration Atelier, by Master Watchmakers who are specially trained in collectors’ timepieces. Due to the very specific nature of their work, the Master Watchmakers in the Restoration Atelier combine on a daily basis in-depth historical research with traditional methods and state-of-the-art techniques. Components that no longer meet Rolex’s quality criteria can be restored or perfectly recreated using techniques of the period. From control of the inherent risks of working on the timepieces to complete traceability of the work realized, each restoration service is executed according to a set of rigorous principles. The restored watch is returned to its owner in a special presentation box, accompanied by a personalized booklet.