MODERN ART DECO
Longines recalls the luxury style of the 1920s in its latest interpretation of DolceVita
SINCE IT WAS CREATED IN 1997, Longines DolceVita has been an ode to the sweet Italian way of life. Smooth and sunny, warm and glamorous. Like a daydream on the terrace of a village square, a stroll through the narrow streets of Rome, or blissful relaxation by the sea.
Inspired by a model from the 1920s and characterised by a rectangular case, the Longines DolceVita line has been extended through the years without ever losing its identity or the popularity that it has enjoyed since its launch in 1997.
This year, the collection takes on a new sectorised dial characteristic of the
Art Deco aesthetic. Synonymous with luxury and modernity, Art Deco took its name, a contraction of Arts Decoratifs, from the International Exhibition of
Modern Decorative and Industrial Arts held in Paris in 1925. Characterised by sleek, graphic lines, bold geometric patterns, curving forms, smooth, polished surfaces and modern materials, it has since influenced the design of furniture, automotive vehicles, fashion, jewellery and architecture, the most iconic being the Chrysler Building of New York City.
Asserting a subtle balance of silver tones, the sectorised dial of the new Longines DolceVita is distinctive for its hourcircle adorned with Arabic numerals and long, fine hands, as well as cross hairs at the centre of the dial. This dial, characterised by its simplicity, completes the men’s models of this line.
Subtly combining geometric lines and soft curves, the Longines DolceVita comes in a rectangular steel case measuring 28.2mm x 47mm and is driven by a selfwinding movement, with the hours and minutes indicated by fine blued steel hands.
Rounding out the dapper design is an elegant leather strap.
Longines has also extended its selection of interchangeable straps by offering new leather variations in white, blue and golden hues. These accessories make it possible for each customer to personalise their watch according to their taste, and are available in two sizes, S and M. Longines continually develops its DolceVita range of variations, like so many different ways of living and expressing la dolce vita.
“INSPIRED BY A MODEL FROM
THE 1920S AND CHARACTERISED
BY A RECTANGULAR CASE, THE LONGINES DOLCEVITA LINE HAS BEEN EXTENDED THROUGH THE YEARS WITHOUT EVER LOSING ITS IDENTITY OR THE POPULARITY THAT IT HAS ENJOYED SINCE ITS LAUNCH IN 1997”