Swatch embarks on its chapter with new and unique of ceramic and sourced plastic

Swatch embarks on its next chapter of innovation with a new and unique mix of ceramic and bio-sourced plastic

ALWAYS LOOKING FOR ways to push the envelope when it comes to design, materials and technology, Swatch started a revolution in 1983 with the smart introduction of watches responsibly made out of 51 components only. Thirty seven years later, the brand introduced biosourced plastic, which debuted on the Bioreloaded collection in September 2020.

Today, bioceramic marks yet another benchmark in the brand’s innovation journey as the new addition to Swatch

Next, the latest release in a run of disruptive ideas. Two-thirds ceramic, one-third biosourced plastic, bioceramic is both resilient and resistant with a silk-like touch - uniting the best of both worlds. What better watch to make a statement about the new material than the Big Bold? The 47mm diameter case, deep and architecturally structured, provides plenty of room for users to appreciate the pure and refined bioceramic characteristics to the fullest.

Available in five colour options - the classic design statements black and white, the “colour of the year” grey, optimistic sky-blue and new power-pink, the new Big Bold in bioceramic is a smooth, pure and substantial design piece, reduced to the max to allow the new material to be fully enjoyed thanks to the signature “see-through” Swatch attitude. The bracelet, glass and loops are made from biosourced plastic.

Swatch has announced that by the end of 2021, all key Swatch product lines will further explore the use of bioceramic.