An homage to Louis Vuitton, in celebration of his 200th anniversary
Malaysian-born Shaun and Keane Veran talk to us about their high-tech wellness brand, OURAGAMI
WE SPEAK TO SHAUN AND KEANE VERAN, the founder of OURAGAMI, or OURA for short, to find out more about the brothers and their business. Having launched the OURA HighTech Active and Air Masks locally, and in Singapore, through OURA Asia we find out more about what sets the OURA face masks apart from other conventional face masks before getting to know the founders a bit more.
Offering unparalleled safety and protection to users, OURA’s Active Mask is the ultimate companion for daily workouts whilst the Air Mask 2.0 provides ultra-breathability for dayto-day use.
Combining advanced technology and detailed craftsmanship, the self-sterilising and deodorising mask is made from ultralightweight fabric that is designed to pull sweat and moisture away from the face. Thus making it ideal for those who live an active lifestyle, the masks are built to deliver comfort, maximum protection and extreme breathability even during high-intensity activities.
OURA’s masks are constructed from three layers of tightly woven, medical-grade fabric permanently embedded with antimicrobial silver oxide and titanium dioxide. Most masks use antimicrobial coatings which wash off after just a few uses. Instead of these coatings, OURA infuses the compounds directly into every fibre so they kill pathogens, inactivate viral particles, break down odours, and, most importantly, sterilise the mask even after being washed over and over again.
Both the Active Mask and Air Mask 2.0 come with a replaceable, NIOSH-approved N95 filter for an even more powerful safeguard against pathogens. These masks have been independently tested by third-party laboratories and verified to filter 99.9 percent of bacteria, viruses, and 0.1 µm particles. They’re also made with skin-friendly hypoallergenic fabrics to eliminate any potential ‘maskne‘ issues.
Available in different sizes suitable for all face shapes, the Active Mask (priced at RM230 with N95 filter) and Air Mask (priced at RM195 with N95 filter) come with an adjustable nose clip for a personalised seal as well as a travel pouch, making it convenient for travel use and easy storage. The Active Mask also comes bundled with OURA’s Active Tape, a pack of 30 doublesided medical-grade strips, to secure the mask for increased filtration.
Although based in Los Angeles, California, co-founders Keane and Shaun were Malaysianborn. OURA was created based on Keanne’s personal experience. Keanne was diagnosed with leukaemia at 10 years old. Then in 2011, Keanne had a once-in-a-lifetime opportunity of meeting President Obama through MakeA-Wish which is what inspired him to create