Tissot PRX Powermatic 80 channels coolness from the 1970s

The new Tissot PRX Powermatic 80 channels 1970s cool in sophisticated fine-watchmaking style

IT WAS THE END of the 1970s, radio airwaves were buzzing with sultry soul voices over electronic beats. The world was immersed in the joyful, free-spirited style of disco mania, while the funky basslines of hip-hop, house music and techno were subtly building a head of steam.

That was the time when escaping from the shadow of the mainstream was all that counted and nailing the right outfit for disco nights out was the main topic of conversation throughout the entire week. The world was changing, and men’s fashion had never been so glamorous, and exciting. It was all about dressing to impress, looking cool and showing off your signature style. Getting ready to go out was part of the whole experience, and one that required accuracy and attention to sophisticated detail.

Born with the instinct for precision, the finest detail and innovation, Tissot was already there with its coveted stainless-steel sports watches with integrated bracelets. This year, Tissot has taken inspiration from the late 1970s disco craze to present its new and upgraded PRX Automatic, a sophisticated and young-at-heart piece with on-trend retro-aesthetics.

The light, fun campaign is a digression from traditional watchmaking codes and one that brings to life the cool sophistication of the Tissot PRX Automatic. Slim, smooth and with a look that subtly incorporates elements from the 1970s, the upgraded

PRX Automatic comes with a Powermatic 80 movement and an even edgier touch of style than its quartz predecessor, perfect for the man who wants to have fun with class, and express his distinctive identity in sophisticated style.

The slender silhouette fits perfectly under a shirt cuff or a jacket sleeve, fitting seamlessly with the chosen outfit, never stealing the limelight but making sure the wearer shines ‒ and that he’s always on time. The embossed chequered pattern dials in a range of colours and a distinctive tapered case make the PRX Automatic a highly wearable, timeless piece of design, adding that edge of coolness to any look and making anyone feel supremely ready for a good time, anytime.