AugustMan (Malaysia)

A NEW LOOK

BRAUN BÜFFEL OFFERS AN ALL-NEW RETAIL EXPERIENCE THROUGH ITS UPDATED STORE DESIGN CONCEPT

- WORDS BY ALEX LOW PHOTOS BY SAUFI NADZRI

A LEATHER BAG is a necessity for every man. Whether you’re working in a casual environmen­t, going to the coffee shop, or enjoying time out on a long overdue trip, a quality leather bag is the type of bag that fills a lot of gaps in your bag arsenal. For over 130 years, Braun Büffel has been delivering quality leather bags crafted to stand the test of time. With its deep passion for fine leather goods, the brand continues to be an example of extraordin­ary German leather craftsmans­hip.

Braun Büffel recently reopened its Sunway Pyramid store to unveil the brand’s new store design concept, providing an all-new retail experience that invites customers to feel welcomed and relaxed. To commemorat­e the event, August Man Malaysia A-Listers Daniel Woodroof, Matthew Lim, and Syafiq Mobin attended the exclusive opening in style.

With an intimate entrance that welcomes visitors through warm ambience, the updated retail space invites customers to discover and explore. The architectu­ral philosophy of the new design concept radiates contempora­ry luxury where a fusion of heritage and modernity meets industrial chic. The new outlet experience now keeps up with the modern eclecticis­m that characteri­ses the brand’s new brand vision and its latest collection­s.

Measuring 1,112 square feet in size, the Braun Büffel Sunway Pyramid store is located at G1.35. And the mood within the store is one of modern luxury paired with quality craftsmans­hip where innovation is created through the complement­ary combinatio­n of material finishes.

Among the finishing touches are the store facade that fuses brushed champagne gold fonts against soft white frames, illuminati­ng the luxurious and exclusive aesthetic of the boutique. In addition, marble stone tiles in light grey with streaks of white tones juxtaposed against hints of leather finishes as a feature wall, creating a modern eclectic outlook, mirroring the new collection­s.

Artisanal hand-brushed finishes on the cement screed provide a three-dimensiona­l textured effect on both the floors and walls ‒ paying homage to the House’s penchant for artistic expression­s of creativity. And not forgetting a curved accent wall in pastel rose pink accentuate­s the sophistica­tion and elegance of the women’s collection.

With its contempora­ry luxury interiors, the renewed store illustrate­s an energy that is reflective of the buffalo’s new direction. Carrying a wide assortment merchandis­e for women and men, customers are bound to be delighted by the variety of leather bags, handbags, and small leather goods available. With an uncompromi­sing focus on heritage and craft, Braun Büffel continues to emanate strength, style, and dependabil­ity.

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