MERCEDES-BENZ LAUNCHED ITS A-CLASS VIA A MUSICAL

Titled There’s Something About ‘M’ the musical commissioned by Mercedes-Benz Malaysia was a fun-filled pe ormance which included the launch of the brand’s latest A-Class sedan, followed by the introduction to its new GLA – all locally assembled.

The musical was a testament to Mercedes-Benz Malaysia’s commitment to the local a s scene, as it has been suppo ing klpac all the while, throughout the pandemic, which saw the theatres empty for more than a year. Plus, a musical is definitely an innovative way to introduce one of the star of the show.

The exclusive musical which centred around a wife who was purpo edly cheating on her husband – who in fact turns out to be merely talking to her new Mercedes-Benz A-Class sedan – saw a host of popular songs cleverly remixed to showcase aspects and functions of the latest sedan. Then a er the reveal of the Mercedes sedan via the musical, the new Mercedes-Benz GLA was also introduced to members of the media.