A FUTURISTIC FRAGRANCE

Paco Rabanne introduces Phantom, the new masculine fragrance from the house which is also a first to incorporate the use of AI in its creation. In 2021, with Phantom, Paco Rabanne keeps breaking boundaries and offering a singular vision, reflecting the aspirations of the younger generation aspirations: a world where everyone can be true to themselves. A bold invitation to step outside the ordinary and celebrate life. The Phantom bottle is an exhilarating, retro-futurist piece of visionary design. Never seen before in the world of perfumery, Paco Rabanne’s fabulously collectible creation is sure to become an instant icon. The first fragrance created by boosting human creativity with artificial intelligence, it is the most disruptive piece of design ever in the industry and the first connected fragrance ‒ simply tap your phone of top of your bottle and meet your new wingman.