AugustMan (Malaysia)

KIM JONES’S FIRST

Fendi presents its new footwear, the first Fendi sneaker designed by Artistic Director Kim Jones

- WORDS BY MELISSA FOONG PHOTOS BY FENDI

DEBUTED IN a collection that translated the season’s signatures into a lifestyle wardrobe marked by modernity, the newly launched Fendi Match shoes is said to be the first-ever Fendi sneaker designed by the Italian luxury fashion house’s very own artistic director and legend, Kim Jones. Characteri­sed by its use of neutral colours and bold silhouette­s, the collection embraces everyday urban living through pieces that offer much sportier looks. Presenting a blend of natural elements with the brand’s mission of creating a sophistica­ted wardrobe for the modern urbanite that is at once classic, intricate, yet still playful.

While the Winter Capsule Collection may have introduced several new pieces like the very functional Fendiness backpack in ECONYL and the Fendi Fragment, the Match sneaker is undoubtedl­y the ultimate standout piece̶a vintage tennis-inspired shoe that comes with a sporty, vintage outlook made with soft pebbled leather with comfortabl­e suede inserts. Made for both men and women, the Fendi Match comes in an array of fresh colourways that illustrate ease, confidence, and versatilit­y. Featuring a thinner FF logo with rounded edges to underscore a vintage vibe to this sporty, everyday style̶this pair of sneakers is considered a must-have new silhouette of the season.

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