UNDER THE SEA

Illustrating the moments of a long day on a desert beach, MSGM’s latest collection takes cues from a love for sun-kissed days at sea. It’s fun, colourful, and innocent. Elements embodying an underwater imaginary world appear everywhere: a submarine fantasy of mermaids, crabs, pierced shells, and sharks, are embroidered in the collection. “I wanted to experiment with the artisanal and handcrafted techniques which aren’t really part of MSGM’s more industrial approach,” Massimo Giorgetti of MSGM explained. Details come from the nautical world: metal fasteners on striped tops, detachable collars on the shoulders of oversize sweatshirts, sandcoloured sweatshirts in raw-cut bouclé worn with sailor trousers, cotton canvas jackets, old uniforms transported into the future. Rich in tactile textures and finishes, the collection showcases oversized boxy jumpers in organic hemp have undone edges or raw-cut hems; pants and sweats are knitted with thin cotton ribbons to furry effect. The artisanal washes and the watercolour prints are reminiscent of liquid patterns of water reflected on rippling water; solarised dyes, almost a new tie dye, created surprising effects on the clothes as if they have been left to fade under the heat of the sun. Like chromatic clouds, melange items in woven cotton webbing recreate organic, rough, and three-dimensional textures.