BRADLEY LIM
PERSONAL AND LIFE COACHES ARE becoming more popular as people realise that they need help in specific areas of life such as finance, fitness, and personal growth. As a ce ified life coach, Bradley Lim understands that mindset is key to generating results. Thanks to his extensive background as a fitness trainer, Bradley has tremendous insights on the a of personal development, motivating people, encouragement and self-motivation.
Bradley also equipped himself with a number of skills as a content creator. In 2021, he kicked off a podcast titled
Mentors Among Us, a pla orm where he talks to successful Malaysians on how to succeed in life. Now, Bradley is taking his expe ise to crypto content creation, navigating through news and information on cryptocurrency, digital assets, and the future of money.
WHAT SPARKED YOUR INTEREST IN CRYPTO?
I’ve only been a cryptocurrency investor since 2020. So, I was not one of the lucky people who bought Bitcoin at
$10 way back in 2014 or 2013. The more I sta ed investing in it, the more I realised the benefits it brings. It’s a life changing payment rail for those who don’t have access to a traditional financial system in a bank, it allows people to access the services of a bank that only people in first world countries can use.
There are two main factors as to why I’m drawn to it: the potential of growing my wealth, as well as the beauty and simplicity of blockchain technology.
WHAT LESSONS FROM BEING A PERSONAL TRAINER HAS HELPED YOU IN YOUR JOURNEY AS A CRYPTO CONTENT CREATOR?
The biggest lesson I take from fitness training, not just training myself but training clients, is that it’s a grind. It doesn’t stop when you’re sleeping, because you need to get enough rest to really recover and to achieve the ideal shape that you want. If you don’t rest enough, you cannot pe orm in the gym the next day. I think it’s the same with cryptocurrency. Because of how the space evolves at such a rapid rate, what you actually learned this week might be obsolete in the next. It’s about constantly being up to date, being prepared for whatever comes next.
WHAT IS THE KEY DIRECTION THAT YOU’VE SET FOR THE CONTENT YOU PRODUCE?
In the realm of cryptocurrency content on social media pla orms, we realised that a lot of these things are catered towards people who are already in the cryptocurrency room. Their videos are o en inaccessible for someone who is new to cryptocurrency. It’s very easy for people to feel alienated. We want to target the everyday person, to explain it in the simplest way possible. The idea is to pique their curiosity enough to get them on board.