BT21 MEETS KIEHL’S

With their glowing, milky complexions, the members of band BTS are loved not just for their talent, but also their beauty. It came as no surprise when many beauty conglomerates began enlisting them in campaigns and collaborations. In January, American cosmetics brand retailer Kiehl’s joined hands with Line Friends to launch a special edition of the cult favourite Ultra Facial Cream. While the formulation remains the same, the packaging received a facelift. Meanwhile, the jumbo 125ml bottle sees a shot of all the BT21 characters, looking quirky, sitting in a yellow taxi heading to Kiehl’s New York flagship.