BELL & ROSS TAKES A LEAP INTO THE FUTURE AT THE AIR.PODX

The Air.PodX was designed to complement the Bell & Ross boutique, taking guests on a journey through the airpo as if they were boarding a flight. In pa nership with Swiss Watch, the boutique located on the Ground Floor of 1 Utama, was transformed into a mesmerising space modelled a er a futuristic airpo terminal. Prior to their arrivals, guests were provided with a personalised boarding pass before embarking on an unforge able experience. Once they were checked in, they were ushered into the boutique to feast their eyes on newly released novelties such as the BR 03-94 Multimeter and the BR 03-92 Radiocompass that were on display.

Boasting a specially designed space pod se ing with a contemporary backdrop, Air.PodX allowed guests to capture the moment by taking pictures. Then, guests were encouraged to put on their thinking caps with exciting arcade games and puzzles at the interactive Air.PlayX station.

In addition, the a endees were treated to a variety of exciting food and drinks at the Air.Refuel section, where they helped themselves to specially cra ed canapes that were displayed enticingly on acrylic shelves. Understanding the impo ance of a clean diet and a healthy, sustainable lifestyle, the canapes served were made with organic and plantbased ingredients.