AugustMan (Malaysia)

SOUND SUCCESS

- Kc Yap KC YAP Editor kc.yap@burdaluxur­y.com

FOLLOWING A RECORD-BREAKING YEAR, the watch industry has returned to the full swing of things with more exciting offerings, more colourful innovation­s.

As colourful accents and rainbow palettes continue to strike a chord with younger audiences worldwide, we also see the rise of of titanium across the board and the further experiment­ation of the precious metal platinum. But above all is the increased adoption of sustainabl­e materials such as ocean plastics in watch cases and straps, developed in collaborat­ion with various eco-organisati­ons, giving waste a value, a new lease of life.

In the wake of important social movements for causes such as gender equality and diversity, many watchmaker­s have also found ways of chiming in by turning around their products and campaigns with a more diverse cast, gender-neutral designs and social initiative­s.

To drive home the importance of excellence, we reached out to Montblanc for our latest cover exclusive, starring their Mark Maker and one of the finest artists of the classical order, Chen Kun.

Enjoy!

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 ?? ?? CHEN KUN
Global Brand Ambassador of MONTBLANC
Photo by MONTBLANC
CHEN KUN Global Brand Ambassador of MONTBLANC Photo by MONTBLANC

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