A NEW ADDITION

The Kid LAROI has been appointed as the latest global ambassador for

JBL, known for breaking boundaries when it comes to his art of making music is what makes the

Australian phenomenon the perfect fit for the JBL family. From his humble start of recording music verses on his mum’s smartphone and posting it across social networks to being named a finalist in an Australian competition for discovering new artists, Triple J Unearthed. The Kid LAROI managed to make his stamp on the industry by being nominated for Best New Artist for the Grammy.

“I’m stoked to work with JBL because I vibe most when I’m completely drawn into what I want to say as an artist and person, and the brand supports and encourages self-expression,” said The Kid LAROI. “Our shared passion for making bold statements through music and sound is truly inspiring.”

The Kid LAROI will be making his official debut with JBL at this year’s JBL Fest-a one-of-a-kind immersive festival experience in Las Vegas. Hosted by music icon Bebe Rexha and music performances by Doja Cat and platinum selling DJ and producer Martin Garrix.