CHIME FOR CHANGE
Gucci’s effort in voicing out and demanding for gender equality started out in 2013 where they had launched Chime for Change alongside astonishing Co-Founders Salma Hayek Pinault and Beyoncé Knowles-Carter. This movement seeks to bring communities together, breaking through borders and generations in the fight for gender equality. Overall, aiming to raise the importance of speaking up and participating collectively as a community.
Efforts being paid off, the Chime for Change campaign has managed to collect funds as much as $20 million with it being distributed into support projects and advocacy across 89 countries, and managing to get as much as 180 partners to join in from groups such as Equality Now, the Global Fund for Women, Foundation for Women and many others. Furthermore, the campaign taps into a long list of diverse feminist organizations and movements led by and serving women of colour, Indigenous women, Disabled women, transgender and gender expansive women and many others groups of marginalised women and girls that has been historically affected.
Making a huge impact, Chime for Change has directly changed the lives of over 630,000 girls and women across the globe and reached more than 3 million family and community members. Gucci is also proud to state that through the campaign’s effort they are also able to back up multiple projects from various locations across the world such as regions in Asia, which includes HER fund in Hong Kong, UN Women Japan and Equality Now in India and the Middle East just to name a few.
As of 2019 Gucci had launched a periodic publication under the Chime Zine where they cater toward voices of activists and artists across the globe to call for gender equality. Along with the Chime for Change’s long standing reputation of helping and building the road towards gender equality, Chime Zine is made to celebrate the voices of speaking out for their right to gender equality and self expression, which is much needed due to the Covid-19 pandemic that resulted in an intensified gender inequities and reduced global economic resources. The people behind the publication include Adam Eli as the author, edited by community organiser and art directed by Italian visual artist MP5.