BELL & ROSS TRANSCENDS SPACE AND TIME WITH THE LAUNCH OF THE BR-X5

At the launch of the BR-X5, Bell & Ross transcended space and time and brought the future to the present. Upon arrival at the lobby, guests were greeted by a conceptual AI character, designed to welcome each guest to step into the first dimension by taking the elevator to the 57th floor of The Exchange 106, an all-new supe all skyscraper that provided the pe ect se ing for the launch of its latest novelty. Washed out naturally with the se ing of the sun, with a giant BR-X5 florescent light set against the beautiful skyline, the first dimension provided a picturepe ect photo oppo unity

In the second dimension, guests were drawn into a sea of optical illusions amidst a mirror maze along with other mind-bending installations. Once through that journey and into the third dimension, the cofounders of Bell & Ross, Carlos Rosillo and Bruno Belamich telepo ed themselves into the room, to present guests with the latest evolution of the BR 05 collection – the BR-X5, powered by a manufacture movement developed by Kenissi.

Guests were then ushered into the fou h dimension, this time a stark white room with robotic arms serving guests an up-close view of the latest novelties. The journey came to a full circle in the fi h dimension, where guests were ushered back to the first dimension, this time greeted by a grand XO bar along with exquisite canapes, specially prepared for the event.

“The concept of space and the passing of time are irrevocably inte wined; one allows the other to exist in our minds as dimensions that make it possible for us to tangibly consider our presence in the world. Hence, we feel it is only timely that we present the BR-X5 within the se ings of space-time defined by Bell & Ross’ own dimensions,” explained Tong Chee Wei, general manager of Bell & Ross Asia.