Dance Of The Wild­flow­ers

CLEO (Malaysia) - - CONTENTS -

The flo­ral craze con­tin­ues in the most beau­ti­ful way

En­chant­ing f lo­rals meet make- up. Find out why the Er­dem For Nars col­lec­tion i s the per­fect em­bod­i­ment of this sea­son’s #mood.

Ast his Beauty Writer sifted through new launches( some via email, mostly via I nsta sneak- peeks be­cause # mil­len­nial), one man­aged to in cite pure ex­cite­ment and in­trigue. Back­stage a this A/ W 2018 show in Lon­don, Cana­dian-born de­signer Er­dem Mo­rali­oglu re­vealed his Er­dem For Nars Strange Flow­ers Col­lec­tion. A most log­i­cal pair­ing given Na rs’ CV of pre­vi­ous col­lab­o­ra­tors, which in­clude Steven Klein, Sarah Moon and Man Ray; icons in the realm of fash­ion, art and pho­tog­ra­phy.

Flow­ers area con­stant muse to Er­dem’s col­lec­tions and nat­u­rally, that trans­lated into this makeup line. For­get clichéd sum­mery flo­rals though, Er­dem’s take is haunt­ingly beau­ti­ful with painted wild­flow­ers grac­ing the pack­ag­ing. What’ s in­side is just as stun­ning. The two eye­shadow pal­ettes fea­tured ver­sa­tile shades an­chored by a pop of colour and who can re­sist lip sticks with names like Moon Orchid and Car­nal Flower? We can' t wait to play with the Poi­son Rose Lip Pow­der Pal­ette. Yes, lip pow­ders; a well-kept in­dus­try se­cret to achiev­ing su­per pig­mented, vel­vety pouts on cam­era. It’ s only May, but we’ re ready to call this 2018’ sb est beauty col lab yet. Er­dem gives# TeamCLEO an in­sight on his in­spi­ra­tions, his re­la­tion­ship with flow­ers and what makes the Er­dem woman.

What was your i nspi­ra­tion for the col­lec­tion?

I was think­ing about this idea of a strange flower and I wanted to cre­ate a range of makeup t hat had an ethe­real and slightly sur­real beauty to it. There’ s an amaz­ing pho­to­graph of Molly Ring wald taken by Sheila Met­zner for Van­ity Fair in 1984 where she’s sur­rounded by ex­otic flow­ers which was a start­ing point for the in­spi­ra­tion. There is a flo­ral theme here, why was it im­por­tant for you to in­clude this style el­e­ment in the col­lec­tion? I have al­ways been in­ter­ested in ex­plor­ing the codes of fem­i­nin­ity, and to me flow­ers rep­re­sent the won­der­ful strength of the fem­i­nine.

Tell us about the colour pal­ette for the col­lec­tion; are these sig­na­ture Er­dem colours?

Again it’ s this idea of con­trast which runs through all of my work. The as­pect of the fem­i­nine jux­ta­posed with some­thing slightly dark, which is an ex­ten­sion of my aes­thetic. The colour pal­ette com­bines del­i­cate colours which maybe more as­so­ci­ated with the fem­i­nine such as lilac s and blush, but con­trasts them with more un­ex­pected hues like the yel­low or deep bur­gundies.

What was your cre­ative process in de­vel­op­ing this col­lec­tion?

It was a sim­i­lar process to when I de­sign my cat walk col­lec­tions. I de­vel­oped the col­lec­tion from this idea of a woman and a story of this strange flower, and the odd­i­ties that ap­pear in na­ture and its pal­ette.

Who i s the i deal Er­dem woman?

The Er­dem woman is many dif­fer­ent peo­ple—she is beau­ti­ful, in­tel­li­gent, strong and marches to t he beat of her own drum.

Can you tell us about the prod­ucts you se­lected f or the col­lec­tion?

The prod­ucts were all de­signed to com­ple­ment each other and I did a lot of ex­per­i­ment­ing with colours and tex­tures , as I do with my col­lec­tions , to cre­ate the per­fected it.

Let your make- up col­lec­tion truly bloom

A be­hind- the- scenes look at the Nars x Er­dem col­lab- col­lec­tion

Tick­ing all your boxes: Flow­ers Make- up Pret­ti­ness

Er­dem Mo­rali­oglu

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