Dance Of The Wildflowers
The floral craze continues in the most beautiful way
Enchanting f lorals meet make- up. Find out why the Erdem For Nars collection i s the perfect embodiment of this season’s #mood.
Ast his Beauty Writer sifted through new launches( some via email, mostly via I nsta sneak- peeks because # millennial), one managed to in cite pure excitement and intrigue. Backstage a this A/ W 2018 show in London, Canadian-born designer Erdem Moralioglu revealed his Erdem For Nars Strange Flowers Collection. A most logical pairing given Na rs’ CV of previous collaborators, which include Steven Klein, Sarah Moon and Man Ray; icons in the realm of fashion, art and photography.
Flowers area constant muse to Erdem’s collections and naturally, that translated into this makeup line. Forget clichéd summery florals though, Erdem’s take is hauntingly beautiful with painted wildflowers gracing the packaging. What’ s inside is just as stunning. The two eyeshadow palettes featured versatile shades anchored by a pop of colour and who can resist lip sticks with names like Moon Orchid and Carnal Flower? We can' t wait to play with the Poison Rose Lip Powder Palette. Yes, lip powders; a well-kept industry secret to achieving super pigmented, velvety pouts on camera. It’ s only May, but we’ re ready to call this 2018’ sb est beauty col lab yet. Erdem gives# TeamCLEO an insight on his inspirations, his relationship with flowers and what makes the Erdem woman.
What was your i nspiration for the collection?
I was thinking about this idea of a strange flower and I wanted to create a range of makeup t hat had an ethereal and slightly surreal beauty to it. There’ s an amazing photograph of Molly Ring wald taken by Sheila Metzner for Vanity Fair in 1984 where she’s surrounded by exotic flowers which was a starting point for the inspiration. There is a floral theme here, why was it important for you to include this style element in the collection? I have always been interested in exploring the codes of femininity, and to me flowers represent the wonderful strength of the feminine.
Tell us about the colour palette for the collection; are these signature Erdem colours?
Again it’ s this idea of contrast which runs through all of my work. The aspect of the feminine juxtaposed with something slightly dark, which is an extension of my aesthetic. The colour palette combines delicate colours which maybe more associated with the feminine such as lilac s and blush, but contrasts them with more unexpected hues like the yellow or deep burgundies.
What was your creative process in developing this collection?
It was a similar process to when I design my cat walk collections. I developed the collection from this idea of a woman and a story of this strange flower, and the oddities that appear in nature and its palette.
Who i s the i deal Erdem woman?
The Erdem woman is many different people—she is beautiful, intelligent, strong and marches to t he beat of her own drum.
Can you tell us about the products you selected f or the collection?
The products were all designed to complement each other and I did a lot of experimenting with colours and textures , as I do with my collections , to create the perfected it.
Let your make- up collection truly bloom
A behind- the- scenes look at the Nars x Erdem collab- collection
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