Should You Post That?
Honestly, for the sake of your privacy, the answer i s ”nah”, because this i s how that huge privacy l eak affects you.
After the FB privacy leak, stay # woke about the data you share. #TeamCLEO investigates
Let’ sf ace it, social media is a huge part of our lives. How long ago has it been since your last# Digital Detox? Whether it’ s Facebook, Ins tag ram, Twitter or Snap chat, we are all willing ly sharing our information with the world and these‘ trusted’ sites on a daily basis. It seems all fine and dandy—until the recent Cambridge Analytic a and Facebook brouhaha. In case you lost interest the moment you knew this scandal a.k.a. the biggest PR crisis Facebook has faced, ever, ina nutshell: Facebook inadvertently gave access to 87 million profiles and all their data to political consulting firm, Cambridge Analytic a. It was also said that the insane amount of data was then used to boost the accuracy of targeted Facebook ads during Trump’ s presidential campaign, but let’ s not open that can of worms. Here’s the low down and what you can do to protect your internet identity.
WHAT THE FB?
While Facebook on its own didn’t expose the data of its 87 million users, it surely played a huge part in it. It was ultimately the change in Facebook’ s 2015 AP I (Application Update Policy) that started this mess. That tiny change then allowed a pp developers to collect not just your data but also of your friend’ s.
And we are not talking about data that just covers their age and name, but also their interests, status updates and location check-ins. So yes, think wise ly before you hit‘ Accept’ on that friend request from a person who’s a friend of a friend because you are just making yourself more vulnerable to data leaks.
THOSE RANDOM QUIZZES? STAHPPP
How did Cambridge Analytic a get access to 87 million users’ data? When 270,0 00 Facebook users took part in Ale ks andrKogan’ s ( a researcher at Cambridge Analytic a) quiz all in the name of fun, they didn’t real is et hat t hey were volunteering not just their information but also of those on their friend’ s list— and that’ s how the list grew to 87 million Facebook profiles . But Facebook’ s biggest fault? Only alerting users of the data breach a whole three years later—and that was only after t he # DeleteFacebook hashtag star ted gaining momentum. Elon Musk even went so far to delete Tesla’ s official pages!
READ MORE THOROUGHLY
As Childish Gambino a. k . a Donald Glover sang i n his hit song ’ Red Bone’, stay
woke! Pay at tention to changes t hat ’s happening to t he social media sites you use. While t he best solution would be going off socials, let’ s be real. That isn’ t happening in the digital savvy era we’ re neck-deep in.
But here area couple of things we ought to be doing to secure our privacy online:
(1) Read the Terms and Conditions. How many times have you blind ly tapped‘ Accept’ without even as kim through? It’ s not hacking and stealing your data when you’re actually giving t hem t he permission to do so. ( 2) Post more cautiously. Before you check in 10 times in a day—stop and think. Is this truly necessary? Who does t his benefit?
( 3) Review settings. Make it a point to frequently revisit which apps have access to your data. Here’s how: On Facebook, tap Settings and t hen Apps and Websites from the left panel. You will then see not just which apps have access to your data, but also what kind of data.
GO THE EU WAY
It isn’ t all doom and gloom. On 28 May this year, the European Union officially enacted the General Data Protection Regulation ( GDPR); a privacy law that aims to ensure users are aware and understand what data companies collect about t hem and give consent to sharing it. Besides having the right to being notified of a data breach within 72 hours, users also have the“right to be forgotten ”. For example, all those pesky marketing S MS-es that you receive? You have the right to ask t hem to stop sharing and delete your data, revoking your previous consent. Facebook ’s CEO and co - founder MarkZuc ker berg was also quoted saying, “We’re going to make t he same controls and setting available, not justin Europe .” Fingers crossed that with Europe taking the lead, other countries will soon follow suit.
” This is us, breathing, at this location, having spent RM56...”
Heading in the direction of safer internet identity