Should You Post That?

Hon­estly, for the sake of your pri­vacy, the an­swer i s ”nah”, be­cause this i s how that huge pri­vacy l eak af­fects you.

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Let’ sf ace it, so­cial me­dia is a huge part of our lives. How long ago has it been since your last# Dig­i­tal Detox? Whether it’ s Face­book, Ins tag ram, Twit­ter or Snap chat, we are all will­ing ly shar­ing our in­for­ma­tion with the world and these‘ trusted’ sites on a daily ba­sis. It seems all fine and dandy—un­til the re­cent Cam­bridge An­a­lytic a and Face­book brouhaha. In case you lost in­ter­est the mo­ment you knew this scan­dal a.k.a. the big­gest PR cri­sis Face­book has faced, ever, ina nut­shell: Face­book in­ad­ver­tently gave ac­cess to 87 mil­lion pro­files and all their data to po­lit­i­cal con­sult­ing firm, Cam­bridge An­a­lytic a. It was also said that the in­sane amount of data was then used to boost the ac­cu­racy of tar­geted Face­book ads dur­ing Trump’ s pres­i­den­tial cam­paign, but let’ s not open that can of worms. Here’s the low down and what you can do to pro­tect your in­ter­net iden­tity.

WHAT THE FB?

While Face­book on its own didn’t ex­pose the data of its 87 mil­lion users, it surely played a huge part in it. It was ul­ti­mately the change in Face­book’ s 2015 AP I (Ap­pli­ca­tion Up­date Policy) that started this mess. That tiny change then al­lowed a pp de­vel­op­ers to col­lect not just your data but also of your friend’ s.

And we are not talk­ing about data that just cov­ers their age and name, but also their in­ter­ests, sta­tus up­dates and lo­ca­tion check-ins. So yes, think wise ly be­fore you hit‘ Ac­cept’ on that friend re­quest from a per­son who’s a friend of a friend be­cause you are just mak­ing your­self more vul­ner­a­ble to data leaks.

THOSE RAN­DOM QUIZZES? STAHPPP

How did Cam­bridge An­a­lytic a get ac­cess to 87 mil­lion users’ data? When 270,0 00 Face­book users took part in Ale ks an­drKo­gan’ s ( a re­searcher at Cam­bridge An­a­lytic a) quiz all in the name of fun, they didn’t real is et hat t hey were vol­un­teer­ing not just their in­for­ma­tion but also of those on their friend’ s list— and that’ s how the list grew to 87 mil­lion Face­book pro­files . But Face­book’ s big­gest fault? Only alert­ing users of the data breach a whole three years later—and that was only af­ter t he # DeleteFace­book hash­tag star ted gain­ing mo­men­tum. Elon Musk even went so far to delete Tesla’ s of­fi­cial pages!

READ MORE THOR­OUGHLY

As Child­ish Gam­bino a. k . a Don­ald Glover sang i n his hit song ’ Red Bone’, stay

woke! Pay at ten­tion to changes t hat ’s hap­pen­ing to t he so­cial me­dia sites you use. While t he best so­lu­tion would be go­ing off so­cials, let’ s be real. That isn’ t hap­pen­ing in the dig­i­tal savvy era we’ re neck-deep in.

But here area cou­ple of things we ought to be do­ing to se­cure our pri­vacy on­line:

(1) Read the Terms and Con­di­tions. How many times have you blind ly tapped‘ Ac­cept’ with­out even as kim through? It’ s not hack­ing and steal­ing your data when you’re ac­tu­ally giv­ing t hem t he per­mis­sion to do so. ( 2) Post more cau­tiously. Be­fore you check in 10 times in a day—stop and think. Is this truly nec­es­sary? Who does t his benefit?

( 3) Re­view set­tings. Make it a point to fre­quently re­visit which apps have ac­cess to your data. Here’s how: On Face­book, tap Set­tings and t hen Apps and Web­sites from the left panel. You will then see not just which apps have ac­cess to your data, but also what kind of data.

GO THE EU WAY

It isn’ t all doom and gloom. On 28 May this year, the Euro­pean Union of­fi­cially en­acted the Gen­eral Data Pro­tec­tion Reg­u­la­tion ( GDPR); a pri­vacy law that aims to en­sure users are aware and un­der­stand what data com­pa­nies col­lect about t hem and give con­sent to shar­ing it. Be­sides hav­ing the right to be­ing no­ti­fied of a data breach within 72 hours, users also have the“right to be for­got­ten ”. For ex­am­ple, all those pesky mar­ket­ing S MS-es that you re­ceive? You have the right to ask t hem to stop shar­ing and delete your data, re­vok­ing your pre­vi­ous con­sent. Face­book ’s CEO and co - founder MarkZuc ker berg was also quoted say­ing, “We’re go­ing to make t he same con­trols and set­ting avail­able, not justin Europe .” Fin­gers crossed that with Europe tak­ing the lead, other coun­tries will soon fol­low suit.

” This is us, breath­ing, at this lo­ca­tion, hav­ing spent RM56...”

Head­ing in the direc­tion of safer in­ter­net iden­tity

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