Celebrating beauty in contradictions, Pretty Vulgar i s the new vintage that ’s at once edgy and ultra- femme.
Meet the brand that celebrates contradictions
What do f l ocks of birds and makeup have i n common? For Lewis Farsedakis, f ounder and CEO of American cosmetics company Pretty Vulgar, both hummingbirds and highlighters represent a sense of l i beration; t he varying colours of different birds mirroring t he diversity championed by Pretty Vulgar. And i t goes beyond skin tones too; Pretty Vulgar embraces t he multi- dimensional personalities t hat exist within us, all done t hrough cruelty- f ree, top notch f ormulas and i ntricate packaging worthy of a gl amorous, old Hollywood vanity. Lewis gives # TeamCLEO t he l ow- down on t his gorgeous new l abel to watch. Why‘ Pretty Vulgar ’? The name was inspired by our philosophy on embracing contradictions. Our office is full people that do things you wouldn’t think of— Like me, an entrepreneur by day and a DJ/ producer by night! What was it about vintage cosmetics that drew you in? We felt the timeless beauty of all things vintage was the perfect dainty aesthetic to couple against colour f ul names like Backstabber and Kiss My Ash to highlight the contradiction theme. Tell us about Pretty Vulg ar’ s beauty philosophy. We felt brands in general encouraged people to focus on being one thing. But people are multi-face ted and full of contradictions , and we wanted everyone to know that’ s okay. Embrace your beautiful contradictions , regardless of what t hey are. There are birds on the packaging and they inspire the name sofa lot of the Pretty Vulgar products. What do the birds symbolise? Birds symbol is ebeingf re et olive a cage-free life without confinement. The many different birds with their numerous personalities and colours allow us the freedom to speak to everyone, because we pride ourselves on being an all-inclusive brand.
Spread your beauty wings with Pretty Vulgar
Allow yourself to be contradictory