Fly­ing High

Cel­e­brat­ing beauty in con­tra­dic­tions, Pretty Vul­gar i s the new vin­tage that ’s at once edgy and ul­tra- femme.

CLEO (Malaysia) - - CONTENTS -

Meet the brand that cel­e­brates con­tra­dic­tions

What do f l ocks of birds and makeup have i n com­mon? For Lewis Farsedakis, f ounder and CEO of Amer­i­can cos­met­ics com­pany Pretty Vul­gar, both hum­ming­birds and high­lighters rep­re­sent a sense of l i be­ra­tion; t he vary­ing colours of dif­fer­ent birds mir­ror­ing t he di­ver­sity cham­pi­oned by Pretty Vul­gar. And i t goes be­yond skin tones too; Pretty Vul­gar em­braces t he multi- di­men­sional per­son­al­i­ties t hat ex­ist within us, all done t hrough cru­elty- f ree, top notch f or­mu­las and i ntri­cate pack­ag­ing wor­thy of a gl amorous, old Hol­ly­wood van­ity. Lewis gives # TeamCLEO t he l ow- down on t his gor­geous new l abel to watch. Why‘ Pretty Vul­gar ’? The name was in­spired by our phi­los­o­phy on em­brac­ing con­tra­dic­tions. Our of­fice is full peo­ple that do things you wouldn’t think of— Like me, an en­tre­pre­neur by day and a DJ/ pro­ducer by night! What was it about vin­tage cos­met­ics that drew you in? We felt the time­less beauty of all things vin­tage was the per­fect dainty aes­thetic to cou­ple against colour f ul names like Back­stab­ber and Kiss My Ash to high­light the con­tra­dic­tion theme. Tell us about Pretty Vulg ar’ s beauty phi­los­o­phy. We felt brands in gen­eral en­cour­aged peo­ple to fo­cus on be­ing one thing. But peo­ple are multi-face ted and full of con­tra­dic­tions , and we wanted ev­ery­one to know that’ s okay. Em­brace your beau­ti­ful con­tra­dic­tions , re­gard­less of what t hey are. There are birds on the pack­ag­ing and they in­spire the name sofa lot of the Pretty Vul­gar prod­ucts. What do the birds sym­bol­ise? Birds sym­bol is ebe­ingf re et olive a cage-free life with­out con­fine­ment. The many dif­fer­ent birds with their nu­mer­ous per­son­al­i­ties and colours al­low us the free­dom to speak to ev­ery­one, be­cause we pride our­selves on be­ing an all-in­clu­sive brand.

Spread your beauty wings with Pretty Vul­gar

Al­low your­self to be con­tra­dic­tory

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