We had a quick chat with Magnus Welander, Thule’s group CEO
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At what seemed like a grand event, THULE South East Asia recently launched their “Bring Your Life” exhibition at KLCC, which hosted a star-studded assembly of celebrities, media, influencers as well as corporate bigwigs who personally came to the iconic Twin Towers to check out THULE’S exciting event as well as new product line-up.
With a mixed crowd filled with celebrities such as Hong Kongs’s Stefan Wong, Paskal’s Hairul Azreen, Sangkar’s Peter Davis, Amber Chia, and corporate heads such as Volvo Malaysia’s managing director, Nalin Jain ANDTHULE’S very own group CEO Magnus Welander, the launch of the event really did pull in a crowd as bystanders were everywhere from the event ground itself all the way up to the upper floors of the Suria shopping mall.
With a cat-walk style presentation of the new products, THULE South East Asia really did outdo themselves, especially when Malaysian singersongwriter Karmun Ooi started singing as the models were showcasing the bags on the runway. There was also a short stint where Magnus Welander introduced himself to everybody and presented a gift to Ola Pihlblad, deputy head of mission economic and political affairs who came all the way from Sweden’s embassy in Kuala Lumpur just to be at the event.
What felt more like a Kl-fashion week show, the THULE Bring Your Life event was created to allow members of the public and Thule fans to come and view new THULE products as well as the opportunity to get to know them better.
At the end of the event, we managed to get some time with Thule’s group CEO Magnus Welander to ask him some questions about the event itself and some clarification on how we should actually pronounce THULE.
Q: We want to settle this once and for all, how do we actually pronounce THULE.
A: Haha, it is pronounced too-lee
Q: Why are bike the new THULE Upride bike racks so heavy, surely you can make them lighter?
A: Of course we can make them lighter but we prioritised in making them safer. From all the tests we have done this was the ideal weight and a great balance between making sure that it is easily usable, storable, and manages to secure the bikes on the roof of the car. During a crash test we did, the bikes were still securely attached to the rack so we were happy with balance of things.
Q: Is this your first time in Malaysia?
A: I have been here before but not in this capacity, but nonetheless Malaysia is beautiful and full of great people. What I have noticed is that Malaysians are very into products that make their lives easier and we at THULE believe we can help out with that.
Q: Do you think THULE is a fashionable brand?
A: We wouldn’t say we are fashionable because being fashionable means we are only trendy in a certain moment. We focus more on design which is why THULE products are timeless. You can view some THULE products from the past and still believe that they were only created yesterday. The designs must also stand through the test of time and what I mean by that is that through the years of owning a THULE product, we want our customers to always feel confident in the quality and safety benefits of owning a THULE product.
Q: What makes these THULE luggage presented here today special?
A: A luggage is more than just a thing where people put their things into. It’s also like a secure safe on wheels. Our luggage has been tested to be safe and secure and just like the bike racks, we have tested them countless of times so that our customers have the best experience in owning a THULE luggage. Travelling can be stressful, we want our customers to feel secure about their luggage and take the worry away from that aspect of traveling.
Q: We hear that you’ve got a great collection of bikes?
A: Haha, I wouldn’t say great but I do have a collection if you can call it that. I own five bikes and some of them include bikes from such brands like Cannondale and Scott. I cycle to work every day back at home but I don’t take the fast road bikes. I ride this cruiser type bike which has this really relaxed ride position. it’s like a granny bike really.