We had a quick chat with Mag­nus We­lander, Thule’s group CEO

Cycling Plus (Malaysia) - - CONTENTS -

Epic moun­tain bike en­durance chal­lenge in part­ner­ship with Mercedes-benz Malaysias, in The Spin we take a look at the re-emer­gence of Lance Armstrong, e In­tro­duc­ing the Yel­low Bike Co fixed gear team, Rudy Project Malaysia in­tro­duced an am­bas­sador­ship pro­gramme called THE ONE

At what seemed like a grand event, THULE South East Asia re­cently launched their “Bring Your Life” ex­hi­bi­tion at KLCC, which hosted a star-stud­ded assem­bly of celebri­ties, me­dia, in­flu­encers as well as cor­po­rate big­wigs who per­son­ally came to the iconic Twin Tow­ers to check out THULE’S ex­cit­ing event as well as new prod­uct line-up.

With a mixed crowd filled with celebri­ties such as Hong Kongs’s Ste­fan Wong, Paskal’s Hairul Azreen, Sangkar’s Peter Davis, Am­ber Chia, and cor­po­rate heads such as Volvo Malaysia’s man­ag­ing di­rec­tor, Nalin Jain ANDTHULE’S very own group CEO Mag­nus We­lander, the launch of the event re­ally did pull in a crowd as by­standers were ev­ery­where from the event ground it­self all the way up to the up­per floors of the Suria shop­ping mall.

With a cat-walk style pre­sen­ta­tion of the new prod­ucts, THULE South East Asia re­ally did outdo them­selves, es­pe­cially when Malaysian singer­song­writer Kar­mun Ooi started singing as the mod­els were show­cas­ing the bags on the run­way. There was also a short stint where Mag­nus We­lander in­tro­duced him­self to ev­ery­body and pre­sented a gift to Ola Pihlblad, deputy head of mis­sion eco­nomic and po­lit­i­cal af­fairs who came all the way from Swe­den’s em­bassy in Kuala Lumpur just to be at the event.

What felt more like a Kl-fash­ion week show, the THULE Bring Your Life event was cre­ated to al­low mem­bers of the pub­lic and Thule fans to come and view new THULE prod­ucts as well as the op­por­tu­nity to get to know them bet­ter.

At the end of the event, we man­aged to get some time with Thule’s group CEO Mag­nus We­lander to ask him some ques­tions about the event it­self and some clarificat­ion on how we should ac­tu­ally pro­nounce THULE.

Q: We want to set­tle this once and for all, how do we ac­tu­ally pro­nounce THULE.

A: Haha, it is pro­nounced too-lee

Q: Why are bike the new THULE Upride bike racks so heavy, surely you can make them lighter?

A: Of course we can make them lighter but we pri­ori­tised in mak­ing them safer. From all the tests we have done this was the ideal weight and a great bal­ance be­tween mak­ing sure that it is eas­ily us­able, storable, and man­ages to se­cure the bikes on the roof of the car. Dur­ing a crash test we did, the bikes were still se­curely at­tached to the rack so we were happy with bal­ance of things.

Q: Is this your first time in Malaysia?

A: I have been here be­fore but not in this ca­pac­ity, but nonethe­less Malaysia is beau­ti­ful and full of great peo­ple. What I have no­ticed is that Malaysians are very into prod­ucts that make their lives eas­ier and we at THULE be­lieve we can help out with that.

Q: Do you think THULE is a fash­ion­able brand?

A: We wouldn’t say we are fash­ion­able be­cause be­ing fash­ion­able means we are only trendy in a cer­tain mo­ment. We fo­cus more on de­sign which is why THULE prod­ucts are time­less. You can view some THULE prod­ucts from the past and still be­lieve that they were only cre­ated yes­ter­day. The de­signs must also stand through the test of time and what I mean by that is that through the years of own­ing a THULE prod­uct, we want our cus­tomers to al­ways feel con­fi­dent in the qual­ity and safety ben­e­fits of own­ing a THULE prod­uct.

Q: What makes these THULE lug­gage pre­sented here today spe­cial?

A: A lug­gage is more than just a thing where peo­ple put their things into. It’s also like a se­cure safe on wheels. Our lug­gage has been tested to be safe and se­cure and just like the bike racks, we have tested them count­less of times so that our cus­tomers have the best ex­pe­ri­ence in own­ing a THULE lug­gage. Trav­el­ling can be stress­ful, we want our cus­tomers to feel se­cure about their lug­gage and take the worry away from that as­pect of trav­el­ing.

Q: We hear that you’ve got a great col­lec­tion of bikes?

A: Haha, I wouldn’t say great but I do have a col­lec­tion if you can call it that. I own five bikes and some of them in­clude bikes from such brands like Can­non­dale and Scott. I cy­cle to work ev­ery day back at home but I don’t take the fast road bikes. I ride this cruiser type bike which has this re­ally re­laxed ride po­si­tion. it’s like a granny bike re­ally.

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