ELLE (Malaysia) - - RADAR -

Juhao Zeng (bet­ter known as Zane) is the man be­hind one of the hottest new fash­ion brands to blow up on In­sta­gram, JH Zane. Orig­i­nally from Shen­zhen, China, the Winch­ester School of Art grad­u­ate has trained with some of the in­dus­try’s finest, in­clud­ing Gareth Pugh and Katie Eary, both known for their cut­ting-edge, avant garde aes­thet­ics. One look at JH Zane’s A/W ’16 col­lec­tion proves that the young de­signer is well on his way to some­day ri­valling his for­mer men­tors. His cov­etable knitwear pieces and mod­ern sil­hou­ettes mark him out as a star on the rise. @jh.zane I want to em­power women, make them feel con­fi­dent and most im­por­tantly, help them dis­cover a part of them­selves that they’re not even aware of. I learnt to be ex­tremely pre­cise at Gareth Pugh. His work is very the­atri­cal and there’s no room for er­rors. Katie Eary was a com­pletely dif­fer­ent ex­pe­ri­ence. She is spon­ta­neous and fun, which is ev­i­dent in her brand and I learnt to think cre­atively when it comes to the devel­op­ment of ma­te­ri­als. I’m in­spired by cul­ture and peo­ple. It could be an old pho­to­graph, a piece of vin­tage fur­ni­ture, or just a stylish in­di­vid­ual in the street. My cu­rios­ity can be trig­gered by any­thing. I keep an open mind. Liv­ing in Lon­don al­lows me to ex­plore dif­fer­ent things. Com­ing from a com­pletely dif­fer­ent back­ground makes me very cu­ri­ous and I be­lieve my cre­ativ­ity is purely from my cu­rios­ity. Be­cause I’m from a dif­fer­ent cul­tural back­ground, to me ev­ery­thing I ex­pe­ri­ence here is very in­ter­est­ing. The his­tor­i­cal evo­lu­tion in this coun­try, the mu­sic, ar­chi­tec­ture and sub­cul­tures are very mes­meris­ing. I find my­self very taken by the beauty of Lon­don. Fi­nan­cial chal­lenges are one of the tough­est. There’s also mar­ket­ing – as a young brand it’s cru­cial to be seen and heard. In or­der to at­tract traf­fic to the web­site it’s cru­cial to fo­cus on so­cial me­dia. Di­rect sell­ing is now our main fo­cus. Another great chal­lenge is grow­ing the busi­ness and team. But we are go­ing from strength to strength, the fu­ture looks bright. Im­mensely. Vanessa is my muse, she is the kind of woman that in­spires me as a de­signer – she is in­tel­li­gent, in­flu­en­tial and has her own voice. She has been gen­er­ous with her sup­port for us, as have some other blog­gers I have col­lab­o­rated with. The power of so­cial me­dia and the in­flu­ence these girls have is phe­nom­e­nal; it has el­e­vated my brand to a dif­fer­ent level. Tilda Swin­ton. She’s ex­per­i­men­tal when it comes to style. Women like her give de­sign­ers end­less inspiration. We are ex­pand­ing our product categories and at the same time look­ing for ex­clu­sive re­tail­ers in var­i­ous coun­tries to carry the brand and build long-term re­la­tion­ships. Asia is a huge mar­ket. Our loyal cus­tomers are grow­ing and it is mostly through word of mouth. For now, I am happy to be a brand that peo­ple think is cool, but not many have heard of. They keep it as a se­cret shared with close friends. We have dressed a few A-list celebri­ties in China, so it’s only a mat­ter of time be­fore more peo­ple start notic­ing the brand. It’s a work in progress but we are very ex­cited about it all.

Long sil­hou­ettes and util­i­tar­ian shapes are JH Zane sig­na­tures

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.