The watch brand has now tran­scended into the strata of leg­ends. Rolex is the most val­ued watch in the world; in some parts of the globe it is even used as cur­rency.

Esquire Malaysia Watch Guide - - Contents - Words by Ong Chin Huat

Re-launch­ing the Cellini col­lec­tion that fills the gap left be­hind by Rolex’s sportier range.

THE WORLD’S MOST FA­MOUS WATCH from Switzer­land wasn’t al­ways a Swiss watch company. Its roots can be traced back to London in 1905, where it was started by two brothers-in-law Hans Wils­dorf and Al­fred Davis. It wasn’t un­til 1915 that the company “Rolex” was regis­tered. In 1919 Wils­dorf moved the en­tire company to Geneva, Switzer­land to avoid the high wartime taxes and to join the vi­brant Swiss watch­mak­ing in­dus­try.

To­day Rolex is still based in Geneva and its vicini­ties. Their time­pieces are the most re­li­able in terms of time­keep­ing and also ro­bust­ness. It’s no sur­prise that the brand has such a huge fol­low­ing of fans around the world. But how did they achieve that? Rolex is not a watch company that thrives on in­no­va­tions—they leave that to the oth­ers. They pre­fer to work on their ex­ist­ing en­gines, im­prov­ing them over time un­til they are per­fect. That is why you can wear them ev­ery day and not worry about be­ing too care­ful—the watches are built with high grade stain­less steel oys­ters, which are ul­ti­mately very tight and ro­bust. Rolex only change or in­tro­duce a new de­sign when they think it is ab­so­lutely nec­es­sary. It is their con­ser­vatism and per­se­ver­ance that makes the time­pieces eter­nal clas­sics.


2014 is a big year for Rolex, as they in­tro­duced a brand new model to their ex­ist­ing Cellini Col­lec­tion. The Cellini Col­lec­tion bears a clas­sic aes­thetic, with slim­mer cases and more em­pha­sis on the tra­di­tion of watch­mak­ing, which can be seen on the dial. The Floren­tine gold­smith and sculp­tor Ben­venuto Cellini would have def­i­nitely ap­proved of the model Rolex named after him–the Cellini Date. Clas­sic, un­der­stated and re­fined, the Cellini Date em­bod­ies all the qual­i­ties the renowned gold­smith was fa­mous for. Its el­e­gance and beauty de­rives from the clean and clas­sic curves of the case, with a dou­ble domed and fluted bezel. But the high­light of this master­piece is the small gold-rimmed sub-dial lo­cated at three o’clock with a guil­loche mo­tif at the cen­tre and a dis­creet hand point­ing to the 31 dates of the month.

Com­ing in four ver­sions, in 18 carat white gold or Everose gold and with ei­ther a black or sil­ver dial fea­tur­ing a “rayon flammé de la gloire” guil­loche mo­tif, the Cellini

Be­low left: Cellini date in rose gold.

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