Esquire Malaysia Watch Guide - - Brand Story -

This is not the founder of the brand, Louis-François Cartier, but rather his grand­son and one of the three sons of Al­fred Cartier. Louis Cartier and his two broth­ers were in charge of help­ing the com­pany ex­pand around the world. But for the pur­pose of this ar­ti­cle, we are go­ing to fo­cus on Louis Cartier’s con­tri­bu­tion to watch­mak­ing within Cartier.

Cartier was pas­sion­ate about me­chan­i­cal pocket watches, and in 1904, he shifted his at­ten­tion to wrist­watches when his friend, the leg­endary avi­a­tion pi­o­neer, Al­berto San­tos-Du­mont, re­quested a watch that could be used dur­ing his flights. In 1911, the very first San­tos wrist­watches went on sale, and a year later, two more wrist­watch mod­els, the Baig­noire and the Tortue were in­tro­duced. An­other his­toric mile­stone for Cartier came in 1917 when the Tank was launched (this year marks its cen­te­nary).

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