Esquire Malaysia Watch Guide - - Brand Story -

The Parmi­giani and Bugatti part­ner­ship has been in place for quite a while now and so we were quite sur­prised that the newly launched Bugatti Ch­i­ron didn’t get its own watch. How­ever, this year, Parmi­giani Fleurier did of­fer us the Bugatti Aérolithe Per­for­mance that is an ob­vi­ous nod to the Ch­i­ron. The case is made en­tirely out of ti­ta­nium and uses laser tech­nol­ogy to ap­ply fin­ishes be­yond the ca­pa­bil­ity of con­ven­tional ma­chin­ing; even the two sub­di­als are cir­cu­lar satin-grain fin­ished with lasers as satin-fin­ish­ing within a re­cess is im­pos­si­ble. On the tachymeter, the blue and red Bugatti colours are em­ployed, while on the an­gled bezel, an in­di­ca­tion for 0 to 100KM/ H is marked out at 2.4 SEC— show­ing off the Ch­i­ron’s in­sane num­bers.

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