Of­ficine Pan­erai

A new rev­o­lu­tion for the Floren­tine brand founded in 1860.

Esquire Malaysia Watch Guide - - Contents - Words by Daniel Goh

OF­FICINE PAN­ERAI is as con­sis­tent as they come. If you look at the watches com­ing out of the brand when it was first es­tab­lished by Gio­vanni Pan­erai on the Ponte alle Gra­zie in Florence, you’ll see the same dis­tinc­tive-look­ing de­signs but with just the right num­ber of up­dates to keep col­lec­tors happy. This year, how­ever, Of­ficine Pan­erai did some­thing en­tirely out of the box: they of­fered up watches that seem to rev­o­lu­tionise the Floren­tine brand.

The most rev­o­lu­tion­ary of these watches is the Lab-ID. As the name sug­gests, it was born out of ideas that could pos­si­bly be the new stan­dard for Pan­erai watches in the years to come. But for now, it re­mains a jar­ring re­minder of just how tra­di­tional the cur­rent watch­mak­ing in­dus­try is. Firstly, this watch of­fers up a dial that can­not be printed on, forc­ing Pan­erai to print the name of the watch on the un­der­side of the sapphire crys­tal, a first for the brand. Then there is the sim­ple fact that it doesn’t rely on oils or lu­bri­cants; for a tra­di­tional watch­maker, this is def­i­nitely im­pos­si­ble, but some­how Pan­erai has done it.

Up next on their rev­o­lu­tion­ary band­wagon is an all-new part­ner­ship with the 35th Amer­ica’s Cup. Although the brand has had its fair share of yacht­ing as­so­ci­a­tions, this marks the first time Pan­erai is work­ing with the world’s old­est sport­ing tro­phy, of­ten con­sid­ered the For­mula One of com­pet­i­tive yacht­ing. To this ef­fect, they have a brand-new watch for the re­gatta and even spe­cial edi­tions for the two teams that Pan­erai has part­nered with: Or­a­cle Team USA and Softbank.

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