THE WORLD TURNS ON A PEPSI

Esquire (Malaysia) - - MACHINERY -

If you think back to ear­lier this year, you may have come across plenty of so­cial me­dia and per­haps the odd print about some­thing called Pepsi watches. And I’m as­sum­ing that you’re not into watches un­less you want to buy one here. In­deed, such was the up­roar when sis­ter brands Rolex and Tu­dor re­leased their GMT time­pieces. This is a watch that eas­ily gives a vis­ual rep­re­sen­ta­tion of day and night time zones. With the zone colours on the bezel be­ing a vin­tage red and grey­ish blue, the Pepsi-ma­nia was born. Aside from the hoopla, the Tu­dor Black Bay GMT is a tremen­dously well-made time­piece. Without adding much heft from the orig­i­nal Black Bay, the in-house MT5652 Cosc-cer­ti­fied move­ment gives you four hands on the dial and 70-hour of power re­serve in the back. It also comes with ei­ther a fab­ric, leather or bracelet strap in vin­tage styles; it’s this last point that makes Malaysian buy­ers pause for a beat be­fore tak­ing the plunge. This watch does the ‘new-old’ con­cept without look­ing ‘old-old’ which is fan­tas­tic, but you’ll need to see it for your­self.

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