Esquire Malaysia Watch Guide - - In­ter­views -

We have al­ways been en­tre­pre­neur­ial. We take risks, and we like the chal­lenges that come with en­ter­ing new mar­kets. Cartier has been in Asia for a long time—we were in Sin­ga­pore in the early ’70s, and our first bou­tique in Hong Kong was opened in 1970 at Penin­sula Ar­cade in The Penin­sula Ho­tel. We have 30 bou­tiques in Ja­pan and we have 18 bou­tiques in China as of Jan­uary this year. We have al­ways taken South­east Asia se­ri­ously. There are still mar­kets in Asia that we would like to ex­plore, and South Korea is one ex­am­ple. We have re-opened our bou­tique in Ginza, Tokyo, which is sim­ply amaz­ing. The US is still a key mar­ket, but that doesn’t mean we can leave it alone, of course not. We will have to re­in­force our pres­ence there, and so, we will be re­open­ing our 5th Av­enue store.

The most dis­tinc­tive el­e­ment of the new Clé is the brand new crown shape. It took the de­vel­op­ing team a year to de­velop. The en­tire watch took a cou­ple of years to com­plete, from the de­sign to the fi­nal prod­uct.

On in­spi­ra­tions and ideas.

The in­spi­ra­tion be­hind the de­sign and the aes­thetic comes from ar­chi­tec­ture and ev­ery el­e­ment from the daily life of our de­sign­ers, and any­thing that they find in­ter­est­ing. It has all the el­e­ments of Cartier’s DNA, from its Art Deco de­sign in­flu­ence to the blue nu­mer­als on the dial, which are iconic of Cartier. We have a huge ar­chive for in­spi­ra­tions. We have been mak­ing watches for more than cen­tury and created many shapes through­out that time, and it is al­most im­pos­si­ble to re­mem­ber them all. We felt that it was the right time to come up with a new shape, mainly to sur­prise and ex­cite the clients with some­thing new, in­stead of look­ing at the old ones over and over again. It would be some­thing new for our fans to add to their large col­lec­tion of Cartier watches. The new shape also helps to cre­ate a new emo­tion.

On in-house man­u­fac­ture cal­i­bre: The Clé de Cartier is a brand new watch and, yes, we have also created a new move­ment, the Cal­i­bre 1847MC, which we named af­ter the year that the com­pany was founded, nat­u­rally. It is more ba­sic: it has a base move­ment, one rapid bar­rel that helps in­crease chronom­e­try and a self-wind­ing mech­a­nism. Yes, you will see it in our watches in the near fu­ture. We have been very busy over the last 10 years and we have about 40 dif­fer­ent cal­i­bres in our watches now. Why so many? Our ob­jec­tive is to cre­ate the right move­ment to serve the right style. We don’t de­sign our watches around the move­ment; they are de­signed to­gether. Per­haps de­sign comes first. Af­ter all, we are a jew­eller as well, and we are in the busi­ness of al­ways cre­at­ing some­thing new. They rein­vent the watch, but we cre­ate.

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