DI­A­MONDS ARE FOR­EVER

THERE IS MORE TO COME FROM ZCOVA, A LO­CAL ON­LINE JEW­ELLERY BRAND THAT MAKES CUS­TOMISED JEWELS. ITS CO-FOUNDERS, BROTHERS LOW ZIWEI AND LOW ZIYIN TELL NABILA AZLAN THE STORY BE­HIND THE BRILLIANCE OF THEIR GEMS.

Female (Malaysia) - - COLOUR CRASH COURSE -

FE­MALE: How did ZCOVA come about and how would you de­scribe it? Ziwei: “A few years back when Ziyin was a gemol­o­gist in Le­banon, he made me re­alise that I pur­chased an over­charged en­gage­ment ring. Putting to­gether our jewel-shop­ping ex­pe­ri­ence and the knowl­edge that we had in gem­stones, we de­cided to come up with ZCOVA. The unique thing about us is that we are an on­line-based brand and we of­fer our cus­tomers step-by-step as­sis­tance on­line for their cus­tomised jew­ellery.”

F: Can you walk us through the process of per­son­al­is­ing jew­ellery from ZCOVA? Ziyin: “We first ad­vice our cus­tomers, who are mostly guys who are plan­ning to pro­pose and also cou­ples who are about to get mar­ried, to con­sult us on­line by tak­ing a sim­ple quiz that will help us un­der­stand bet­ter the type of piece they’re look­ing for. Af­ter­wards, an email will be sent to the cus­tomers about the de­sign that suits them best. Fo­cus­ing on the 4Cs of a di­a­mond – cut, carat, colour and clar­ity – ZCOVA uses a three point check sys­tem (pur­chase, progress set­ting and de­liv­ery) to up­date cus­tomers on the where­abouts of their jew­ellery. Our de­sign­ers will also sug­gest to cus­tomers the type of de­sign that suits them best. We’re in the midst of chang­ing the mind­set of cus­tomers about pur­chas­ing di­a­monds on­line and that it’s ac­tu­ally safe to pur­chase such a lux­ury prod­uct from an on­line store like ours.”

F: Which are your favourite pieces from your col­lec­tion?

ZY: “Our Dima ring; it’s a com­bi­na­tion of the ex­trav­a­gant Mid­dle-East­ern style and Europe’s min­i­mal­ist trend, which ac­tu­ally re­flects a lot on our Malaysian roots. It is el­e­gant and comes in the form of stack­able rings that you can wear to look a lit­tle ex­tra or dainty. Our Zuri neck­laces are per­fect for those who are al­ways on the go. It’s a long neck­lace, dan­gling piece and bracelet all in one, and it’s ex­tremely ver­sa­tile.”

F: Do you have any di­a­mond-wear tips to share?

ZY: “Style-wise, I think di­a­monds should not only be worn to spe­cial events! They can be used for both ca­sual and for­mal events any day, so it’s re­ally a waste of such a ver­sa­tile gem if it isn’t mixed and matched prop­erly to your dif­fer­ent looks.”

F: What’s next for ZCOVA?

ZW: “We’ll be launch­ing our new col­lec­tion, Es­sen­tial, which fea­tures semifine jew­ellery of min­i­mal­ist de­signs for younger fash­ion­istas. Stay tuned for our men’s col­lec­tion and Mother’s Day pearl col­lec­tion too. And yes, if we can sign any­one at all as the face of ZCOVA, it’d be Yuna. She’s our Malaysian pride and we’d love to have her join us.”

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.