BEAUTY INSIDER: SKINCARE’S GAME-CHANGER
A CHANCE ENCOUNTER WITH ALLIES OF SKIN’S FOUNDER, NICOLAS TRAVIS TAUGHT SARAH HANI JAMIL THE TRUE MEANING OF HUSTLING HARD FOR YOUR PASSION.
Beauty maven and all-round fabulous guy, Nicolas Travis tells us more about his brand, Allies of Skin.
I walked by the Allies of Skin booth at the Sephora Autumn/ Winter 2018 Press Day and was greeted by a super-friendly guy with the most amazing skin. At that time, I had not heard of the brand before and proceeded to quiz him on the products displayed. I was impressed with his skincare know-how and later found out that he was, in fact, the founder of the brand itself, which was a delightful surprise as he was extremely down to earth! Listed as one of Forbes’s 30 Under 30 Asia 2017 in the Retail and e-commerce category and being the first Singaporean skincare brand to have sold in major departmental stores such as Barneys and Harrods, he’s certainly a force to be reckoned with. Here, he talks about his brand, favourite beauty icon and turning the big 3-0!
Your brand centres on the idea of clean beauty. Why is that important to you?
“The skin is our largest organ and one of the smartest. It is capable of regenerating itself and also absorbs a large percentage of what you put on it. So the idea of putting silicones, sulphates, synthetic dyes, fragrances and drying alcohol on the skin just seems ludicrous and unnecessary to me.”
How did you decide on the name Allies of Skin?
“It came to me when I was brushing my teeth one day. I always found the word ‘Allies’ to be very powerful. One cannot thrive without having allies and people who have your back. And I wanted to create a brand that people could rely on.” How do you decide on which products to create and the ingredients to use?
“I formulate from a personal place; what I believe is missing in the marketplace. The last thing I want to do is add more noise to the already crowded industry. I identify white spaces in the market and try to fill them. As for the ingredients, I’m obsessed with researching for new ingredients and I’m always referring to clinical studies and scientific journals.”
How do you feel about being the first Singaporean skincare brand to have achieved global success?
“I feel really proud of what my team and I have accomplished. I’m very proud to be Singaporean and I hope to be able to positively represent Southeast Asia in the global beauty scene.”
Who is a beauty business icon you look up to – and why? “Tom Ford. He has reinvented himself numerous times and built an empire on the basis of helping people feel their best and most glamorous.”
What’s the most un-beauty habit that you have? “I love tequila and can drink a lot of it!”
You’re turning 30 this year; if you were to have a beauty bucket list, what would be on it?
“I realise that with age, it gets harder to have a toned stomach. So I would like to try one of those fat-freezing machines!”
1 ALLIES OF SKIN MOLECULAR SAVIOUR PROBIOTICS MIST, RM219 2 1A OVERNIGHT MASK, RM4453 FRESH SLATE CLAY & MANUKA HONEY PURIFYINGCLEANSER + MASQUE, RM1644 PROMISE KEEPER BLEMISH FACIAL, RM441