South Korean makeup leg­end, Park Tae Yun shares info about his new cos­met­ics ven­ture.

Female (Malaysia) - - CONTENTS -

If there’s any­one you should be tak­ing K-beauty ad­vice from, it’s Park Tae Yun. Hav­ing worked in the makeup in­dus­try for more than 20 years and col­lab­o­rated with many (if not all) renowned South Korean beauty brands for demos and pre­sen­ta­tions, he’s truly an ex­pert in the art of makeup and will know ex­actly how to ad­dress your beauty con­cerns. Fresh off the exit of their pre­vi­ous brand, Son & Park, he along with top makeup artist, Son Dae Sik, launched Ges­gep.

FE­MALE: Con­grats on the launch of Ges­gep! What’s the phi­los­o­phy be­hind the brand?

Park Tae Yun: “Ges­gep is all about hav­ing prac­ti­cal items that you can use every day. I want peo­ple to use our makeup to feel more com­fort­able with them­selves. I’m al­ways in­spired by nat­u­ral makeup so I chose colours based on what looks nat­u­ral on the face. Some of our prod­ucts are for­mu­lated specif­i­cally to cre­ate nat­u­ral­look­ing skin such as the foun­da­tion. It’s very light­weight but of­fers great cov­er­age. Even a sin­gle drop is enough to cover im­per­fec­tions with­out look­ing patchy.”

F: How would you dif­fer­en­ti­ate it from your pre­vi­ous line, Son & Park? PTY: “While Son & Park tar­gets young­sters who are just get­ting into makeup and skin­care, Ges­gep is cre­ated for work­ing pro­fes­sion­als who know what they like. How­ever, I don’t re­ally think that there’s a spe­cific tar­get range; it all de­pends on your own per­son­al­ity and iden­tity.”

F: What were the big­gest chal­lenges that you faced in the process of launch­ing Ges­gep?

PTY: “There’s a dif­fer­ence of what I want to do as an artist and what con­sumers re­ally like so the big­gest chal­lenge for me is find­ing a bal­ance be­tween these two is­sues.”

F: What are some of the K-beauty trends that we should take note of?

PTY: “There are two trends now: the first is putting em­pha­sis on your lip colour by us­ing a bright shade. The sec­ond is us­ing sim­i­lar shades for the eyes and lips and blusher, oth­er­wise known as tone-on-tone makeup. In South Ko­rea, brick colour is the most pop­u­lar hue. I’d rec­om­mend us­ing semi-matte eye­shad­ows as the tex­ture blends eas­ily with your skin.”

F: What three prod­ucts would you rec­om­mend us to start out with? PTY: “The foun­da­tion, blusher and lip­stick. Our lip­stick tex­ture is very spe­cial; it’s in­spired by the fresco paint­ing tech­nique from Rome that’s used on ceil­ings to keep colour fresh. It’s semi-matte and glides on smoothly while giv­ing a smear­ing ef­fect like silk.”

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