BEAUTY INSIDER: MEET THE TRENDSETTER
South Korean makeup legend, Park Tae Yun shares info about his new cosmetics venture.
If there’s anyone you should be taking K-beauty advice from, it’s Park Tae Yun. Having worked in the makeup industry for more than 20 years and collaborated with many (if not all) renowned South Korean beauty brands for demos and presentations, he’s truly an expert in the art of makeup and will know exactly how to address your beauty concerns. Fresh off the exit of their previous brand, Son & Park, he along with top makeup artist, Son Dae Sik, launched Gesgep.
FEMALE: Congrats on the launch of Gesgep! What’s the philosophy behind the brand?
Park Tae Yun: “Gesgep is all about having practical items that you can use every day. I want people to use our makeup to feel more comfortable with themselves. I’m always inspired by natural makeup so I chose colours based on what looks natural on the face. Some of our products are formulated specifically to create naturallooking skin such as the foundation. It’s very lightweight but offers great coverage. Even a single drop is enough to cover imperfections without looking patchy.”
F: How would you differentiate it from your previous line, Son & Park? PTY: “While Son & Park targets youngsters who are just getting into makeup and skincare, Gesgep is created for working professionals who know what they like. However, I don’t really think that there’s a specific target range; it all depends on your own personality and identity.”
F: What were the biggest challenges that you faced in the process of launching Gesgep?
PTY: “There’s a difference of what I want to do as an artist and what consumers really like so the biggest challenge for me is finding a balance between these two issues.”
F: What are some of the K-beauty trends that we should take note of?
PTY: “There are two trends now: the first is putting emphasis on your lip colour by using a bright shade. The second is using similar shades for the eyes and lips and blusher, otherwise known as tone-on-tone makeup. In South Korea, brick colour is the most popular hue. I’d recommend using semi-matte eyeshadows as the texture blends easily with your skin.”
F: What three products would you recommend us to start out with? PTY: “The foundation, blusher and lipstick. Our lipstick texture is very special; it’s inspired by the fresco painting technique from Rome that’s used on ceilings to keep colour fresh. It’s semi-matte and glides on smoothly while giving a smearing effect like silk.”