Rolls-Royce x Nanyang Polytechnic
A local partnership to create a unique VR experience for consumers
Rolls-Royce Motor Cars customers will now be able to experience Virtual Reality (VR) as part of the Bespoke programme due to the impressive partnership with Nanyang Polytchnic (NYP) students. Nine groups of students from NYP’s School of Interactive & Digital Media (SIDM) were invited to create a simulated world of what a Rolls-Royce model can offer through a 360-degree motion graphic video. These videos are now brought to life using Samsung’s Galaxy Gear VR headsets within the ultra luxe brand’s showroom.
“Rolls-Royce Motor Cars’ commitment to this project is another example of how the company deeply values the nurturing of young talent, in parallel with The House
of Rolls-Royce in the UK, where our apprenticeship programme is now larger than ever, ensuring that our dedication to handmade quality and craftsmanship continues beyond the current generation,” says Mr. Paul Harris, Asia Pacific Regional Director for Rolls-Royce Motor Cars, on the collaboration.
“We are also staying ahead of the curve in the super-luxury industry by partnering with some of the brightest young minds in this country to present our Bespoke capabilities in a new, unique way, as well as supporting innovative, emerging talent in VR,” Mr. Harris adds.
All nine entries were spectacular, but only the best two earned a spot within the showroom. The winning VR videos introduce the endless possibilities for Rolls-Royce customers to create personal touches on their car. Student Izz Irfan Sahlan, who worked on one of the selected VR videos, says, “Rolls-Royce Motor Cars is renowned for Bespoke Luxury design and craftsmanship, and it is a privilege to have this pinnacle company implementing our output. But besides the accomplishment, this project clearly demonstrated processes, pressures and commercial realities that await us in our post-academic life. Thanks to NYP’s collaboration with a real-life global luxury brand, I feel more prepared to enter our workforce in the future.”
Mr. Daniel Tan, Director of SIDM, says, “We are pleased that Rolls-Royce Motor Cars chose to work with Nanyang Polytechnic. This has been a symbiotic project. The team from Rolls-Royce worked closely with our staff to mentor and guide the students towards the exceptional work produced.”
“Our students had a chance to spend time with the cars and were impressed by the company's dedication to detail and design. The professionalism and commitment from all parties in this collaboration is commendable,” Mr. Tan adds.
The pilot VR experience is currently available in Singapore showrooms, and will be expanding to the rest of Asia Pacific by June 2017.