Rolls-Royce x Nanyang Polytech­nic

A lo­cal part­ner­ship to cre­ate a unique VR ex­pe­ri­ence for con­sumers

Golf Asia (Malaysia) - - CONTENTS -

Rolls-Royce Mo­tor Cars cus­tomers will now be able to ex­pe­ri­ence Virtual Re­al­ity (VR) as part of the Be­spoke pro­gramme due to the im­pres­sive part­ner­ship with Nanyang Polytch­nic (NYP) stu­dents. Nine groups of stu­dents from NYP’s School of In­ter­ac­tive & Dig­i­tal Me­dia (SIDM) were in­vited to cre­ate a sim­u­lated world of what a Rolls-Royce model can of­fer through a 360-de­gree mo­tion graphic video. Th­ese videos are now brought to life us­ing Samsung’s Galaxy Gear VR head­sets within the ul­tra luxe brand’s show­room.

“Rolls-Royce Mo­tor Cars’ com­mit­ment to this project is an­other ex­am­ple of how the com­pany deeply val­ues the nurturing of young tal­ent, in par­al­lel with The House

of Rolls-Royce in the UK, where our ap­pren­tice­ship pro­gramme is now larger than ever, en­sur­ing that our ded­i­ca­tion to hand­made qual­ity and crafts­man­ship con­tin­ues be­yond the cur­rent gen­er­a­tion,” says Mr. Paul Har­ris, Asia Pa­cific Re­gional Di­rec­tor for Rolls-Royce Mo­tor Cars, on the col­lab­o­ra­tion.

“We are also stay­ing ahead of the curve in the su­per-lux­ury in­dus­try by part­ner­ing with some of the bright­est young minds in this coun­try to present our Be­spoke ca­pa­bil­i­ties in a new, unique way, as well as sup­port­ing in­no­va­tive, emerg­ing tal­ent in VR,” Mr. Har­ris adds.

All nine en­tries were spec­tac­u­lar, but only the best two earned a spot within the show­room. The win­ning VR videos in­tro­duce the end­less pos­si­bil­i­ties for Rolls-Royce cus­tomers to cre­ate per­sonal touches on their car. Stu­dent Izz Ir­fan Sahlan, who worked on one of the se­lected VR videos, says, “Rolls-Royce Mo­tor Cars is renowned for Be­spoke Lux­ury de­sign and crafts­man­ship, and it is a priv­i­lege to have this pin­na­cle com­pany im­ple­ment­ing our out­put. But be­sides the accomplishment, this project clearly demon­strated pro­cesses, pres­sures and com­mer­cial re­al­i­ties that await us in our post-aca­demic life. Thanks to NYP’s col­lab­o­ra­tion with a real-life global lux­ury brand, I feel more pre­pared to en­ter our work­force in the fu­ture.”

Mr. Daniel Tan, Di­rec­tor of SIDM, says, “We are pleased that Rolls-Royce Mo­tor Cars chose to work with Nanyang Polytech­nic. This has been a sym­bi­otic project. The team from Rolls-Royce worked closely with our staff to men­tor and guide the stu­dents to­wards the ex­cep­tional work pro­duced.”

“Our stu­dents had a chance to spend time with the cars and were im­pressed by the com­pany's ded­i­ca­tion to de­tail and de­sign. The pro­fes­sion­al­ism and com­mit­ment from all par­ties in this col­lab­o­ra­tion is com­mend­able,” Mr. Tan adds.

The pi­lot VR ex­pe­ri­ence is cur­rently avail­able in Sin­ga­pore show­rooms, and will be ex­pand­ing to the rest of Asia Pa­cific by June 2017.

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