Provoca­tive, El­e­gant And Purely Lexus

The Lexus LC rep­re­sents a shift in Lexus’ en­gi­neer­ing and de­sign di­rec­tion

Golf Asia (Malaysia) - - SCENE -

The first-ever Lexus LC was launched in Sin­ga­pore at the Lexus Popup Show­case at the Wisma Atria shop­ping mall. The flag­ship sports coupe with so­phis­ti­cated styling, per­for­mance and crafts­man­ship ex­pected from Lexus is in­spired by the ac­claimed LF-LC con­cept de­buted in 2012, and marks the be­gin­ning of a new phase for Lexus. The Lexus LC will be avail­able in 2 pow­er­trains in Sin­ga­pore, namely LC 500 – 5.0-litre nat­u­rally as­pi­rated V8 en­gine and LC Hy­brid – 3.5-litre V6 en­gine with new Multi Stage Hy­brid Sys­tem.

Fea­tur­ing the Lexus LC, the Lexus Pop-up Show­case at Wisma Atria along Sin­ga­pore’s most prom­i­nent and pres­ti­gious shop­ping belt, was an ex­pe­ri­en­tial gallery that in­ter­prets Lexus’ brand val­ues, trans­lat­ing

it into a stim­u­lat­ing en­gage­ment of senses and guests were in­vited to em­bark on this mul­ti­sen­sory jour­ney. From an ed­i­ble art in­stal­la­tion ex­hibit­ing the emo­tive colours of the Lexus LC, to a scent cu­ra­tion cor­ner where guests were able to cu­rate their own unique scent, these ac­tiv­i­ties demon­strated the brand’s new tagline, “Ex­pe­ri­ence Amaz­ing”, whilst show­cas­ing the LC’s dy­namic char­ac­ter­is­tics.

The launch was an­other ef­fort in align­ment with Lexus’ new brand di­rec­tion where its vi­sion is to cre­ate amaz­ing ex­pe­ri­ences by trans­form­ing func­tional ex­pe­ri­ence into an emo­tional con­nec­tion with guests at ev­ery stage of their own­er­ship. More than just an au­to­mo­tive brand, this over­ar­ch­ing mis­sion is the driv­ing force be­hind ev­ery­thing it does, set­ting Lexus apart and es­tab­lish­ing its unique­ness through Brave De­sign that re­quires courage to stand out; Ex­hil­a­rat­ing Per­for­mance that de­liv­ers unique sen­sa­tion of Lexus; Imag­i­na­tive Tech­nol­ogy that ap­plies new in­no­va­tion in unimag­in­able ways; and Takumi Crafts­man­ship that aims for per­fec­tion in ev­ery craft.

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