The very suc­cess­ful D.N.A. (DryJoys Next Ad­vance­ment) fran­chise re­cently in­tro­duced the all-new D.N.A. Helix.

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Fea­tur­ing a wider plat­form and a struc­tured, light­weight con­struc­tion to cre­ate power from the ground up, DNA Helix is now avail­able in Malaysia.

Orig­i­nally launched in 2014, the DNA cat­e­gory has been widely adopted at ev­ery level of play, in­clud­ing on the world­wide pro­fes­sional Tours.

In­spired by that her­itage of suc­cess, DNA Helix was de­vel­oped from the ground up based on spe­cific feed­back from the world’s best play­ers who value

the com­bi­na­tion of flex­i­bil­ity and com­fort but re­quested more plat­form sta­bil­ity, par­tic­u­larly in the heel area of the shoe.

“I’ve worn ev­ery ver­sion of DNA and this is by far the best for me,” said Scott Stallings. “The ad­di­tional sup­port they built in, es­pe­cially lat­er­ally as I move back and through the ball, is fan­tas­tic.”

The new NitroThin 3.0 TPU (ther­mo­plas­tic polyurethane) out­sole foun­da­tion in DNA Helix was de­vel­oped to de­liver the ad­di­tional sta­bil­ity re­quested by Tour play­ers.

FJ claims that the DNA Helix is 38% more sta­ble than its pre­de­ces­sor.

This was achieved by in­creas­ing the width be­tween the cleat re­cep­ta­cles in the heel by 13% for more sur­face cov­er­age un­der­foot.

In ad­di­tion, a new fit-bed was de­vel­oped with more lat­eral sta­bil­ity and the in­te­gra­tion of a 3D FoamCol­lar also helps to lock the player’s foot in place.

The new out­sole also fea­tures strate­gi­cally placed cutouts in the TPU to ex­pose more of the softer mid­sole which con­trib­utes to this out­sole be­ing 23% lighter than the pre­vi­ous ver­sion as well as be­ing more flex­i­ble.

“While it was cer­tainly a challenge to im­prove upon a shoe as suc­cess­ful as D.N.A., the con­tin­ued dia­log we have with our Tour staff re­vealed there was an op­por­tu­nity to

im­prove the over­all per­for­mance of the cat­e­gory,” said Keith Duffy, Se­nior Prod­uct Man­ager, Footwear. “But this isn’t just an up­date for us. D.N.A. Helix is a com­pletely

new golf shoe built from the ground up to de­liver Tour-level per­for­mance and light­weight com­fort for all play­ers.”

“We are all ex­tremely ex­cited with the launch of the new DNA Helix. Af­ter the very suc­cess­ful in­tro­duc­tion of the orig­i­nal DNA, the FJ Prod­uct team was chal­lenged to de­liver some­thing even bet­ter. With the in­put and feed­back from many of the PGA Tour pros that had used the first gen­er­a­tion DNA, the new re-en­gi­neered DNA Helix is now bet­ter in ev­ery sense of the word. Bet­ter grip, bet­ter per­for­mance, bet­ter in-shoe com­fort and at a much lighter weight.” added Ti­mothy Yoong, FJ Re­gional Brand Man­ager.

In ad­di­tion to a wider plat­form, sev­eral new per­for­mance and com­fort en­hance­ments were integrated, in­clud­ing: RM910 (Laced) RM1,000 (BOA Clo­sure Sys­tem) golfdi­gest­malaysia

novem­ber 2017

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