The very successful D.N.A. (DryJoys Next Advancement) franchise recently introduced the all-new D.N.A. Helix.
Featuring a wider platform and a structured, lightweight construction to create power from the ground up, DNA Helix is now available in Malaysia.
Originally launched in 2014, the DNA category has been widely adopted at every level of play, including on the worldwide professional Tours.
Inspired by that heritage of success, DNA Helix was developed from the ground up based on specific feedback from the world’s best players who value
the combination of flexibility and comfort but requested more platform stability, particularly in the heel area of the shoe.
“I’ve worn every version of DNA and this is by far the best for me,” said Scott Stallings. “The additional support they built in, especially laterally as I move back and through the ball, is fantastic.”
The new NitroThin 3.0 TPU (thermoplastic polyurethane) outsole foundation in DNA Helix was developed to deliver the additional stability requested by Tour players.
FJ claims that the DNA Helix is 38% more stable than its predecessor.
This was achieved by increasing the width between the cleat receptacles in the heel by 13% for more surface coverage underfoot.
In addition, a new fit-bed was developed with more lateral stability and the integration of a 3D FoamCollar also helps to lock the player’s foot in place.
The new outsole also features strategically placed cutouts in the TPU to expose more of the softer midsole which contributes to this outsole being 23% lighter than the previous version as well as being more flexible.
“While it was certainly a challenge to improve upon a shoe as successful as D.N.A., the continued dialog we have with our Tour staff revealed there was an opportunity to
improve the overall performance of the category,” said Keith Duffy, Senior Product Manager, Footwear. “But this isn’t just an update for us. D.N.A. Helix is a completely
new golf shoe built from the ground up to deliver Tour-level performance and lightweight comfort for all players.”
“We are all extremely excited with the launch of the new DNA Helix. After the very successful introduction of the original DNA, the FJ Product team was challenged to deliver something even better. With the input and feedback from many of the PGA Tour pros that had used the first generation DNA, the new re-engineered DNA Helix is now better in every sense of the word. Better grip, better performance, better in-shoe comfort and at a much lighter weight.” added Timothy Yoong, FJ Regional Brand Manager.
In addition to a wider platform, several new performance and comfort enhancements were integrated, including: RM910 (Laced) RM1,000 (BOA Closure System) golfdigestmalaysia