15 MINUTES WITH ...
PHILIPPE LÉOPOLDMETZGER, CHIEF EXECUTIVE OFFICER OF PIAGET
BAZAAR: The decision to work with Gong Li as global ambassador … PLM: ... Was not at all difficult to come to, as you can imagine. Gong Li is an accomplished actress well known in international film circuits and critically acclaimed as well. She is reputedly discerning and ambitious in her selection of film roles, and that is the classic Piaget woman in some respects: A woman with resolutely discerning tastes. B: Having said that, is the Piaget woman classic or contemporary then, given the evolution of more stylistically inclined timepieces? PLM: I think the bottom line is that the times have changed and these days women are running the show, no? The fundamentals will always be creativity in terms of design and this appeals to both a classic and contemporary woman. Of course, the jewellery timepieces will certainly appeal to women but you are just as likely to get a woman drawn to a man’s timepiece like the Altiplano because it appeals to facets of her personality. B: Let’s talk about the Couture Précieuse collection. Your favourite piece? They are all such stunning pieces, with much attention to detail and we are excited about each story, be it ‘Diamond Embroidery’, ‘Radiant Laces’ or ‘Magnificent Adornments’, which h have such rich tones and context, contex , but [ laughs] from a purely male perspective I would have to say my favourite is the claspless Limelight elight Couture Précieuse necklace. Not only is it a beautiful piece of jewellery but also easy on the men who have to help their wives take off their jewellery after an amazing night out.