SWEDISH BEAUTY
BAZAAR speaks to Estelle & Thild founder Pernilla Rönnberg on fusing high technology and natural ingredients in clean cosmetics.
How do you make sure everything Estelle & Thild produces is effective yet natural? This was the biggest challenge for us from the start— creating high-performance organic products. This is also the thing about Estelle & Thild that I am most proud of— you don’t need to choose between efficacy and organic. Our products really are the best of both worlds. Who do you work with to create the formulae? We produce all our products in the Nordics and are certified organic by Ecocert, the largest independent certification board in Europe and the US— one of the most respected worldwide. They rigidly inspect and examine our contents, raw materials, production, and packaging materials. Absolute musthave? Super BioActive Age Control Serum for morning and night. It really makes a difference, increasing suppleness and minimising lines and ageing signs; a real lifesaver for a busy mother. Your children also inspired you in some ways to start the company, which is also named after them. Then, I was at a stage of life where I wanted to do something else, something that was more meaningful. I wanted to develop a sustainable business, producing organic, innovative skincare without compromising the experience or results. After months of research, prototyping, and testing, I launched Estelle & Thild in 2007 with the ambition to help consumers make better choices for their skin, bodies, and the environment. Your secret to staying beautiful? Clean eating— nothing processed and choosing organic makes all the difference to my body and my skin. Estelle & Thild is available at Sephora stores nationwide.