POPULATION: GREY
Forget covering up stray greys—today’s stylistas are deliberately bleaching and dyeing their hair into otherworldly hues that run the gamut from white hot blonde to platinum silver.
When Gucci sent granny chic models down its Cruise ’18 runway, the Italian house paved the way for this unconventional trend. From Gareth Pugh Autumn/Winter ’17 to Demna Gvasalia’s token ragtag grandma for Vetements, senior-citizen chic has never looked cooler. In the words of L’Oréal Paris celebrity hair colourist Kari Hill, this colour is “edgy without breaking all the rules”.
From runway to real life, this practically colourless hue works well on most skin tones, unlike blonde, which can be a tough colour to pull off without looking unnatural and washed out. When Maye Musk, with her gloriously frosty mane, was announced as CoverGirl’s latest ambassador, it was a real defining moment—young or old, this glistening pewter blonde emanates an air of grace and nonchalance, signalling the fashion industry’s progress in championing diversity.
Thinking of taking the plunge? Keep eyebrows and eyes dark for contrast. Since going grey has a tendency to look brassy after a few washes, opt for a blue or purple shampoo to retain colour freshness. All this may seem high maintenance but having a head of platinum silver represents the message in this current climate—a call for inclusion.
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