BREAKING BAD
Unlock your raw energy with Carolina Herrera’s powerful Good Girl fragrance. By Anne Lee.
Ingenuity, brightness, audacious, grace, fearlessness—these are what make a woman. One who embraces the different facets of her personality and revels in them unapologetically. And who better than Karlie Kloss, the American supermodel, founder of Kode With Klossy, and the face of Carolina Herrera’s Good Girl fragrance, to embody this? “Women are resilient [and] capable of anything,” says Kloss herself.
Similarly, for the House of Herrera, the Good Girl fragrance is a celebration of the duality in the modern women, or as the brand puts it, “It’s so good to be bad.” Housed in a midnight-blue stiletto bottle with gold heels to match, this fragrance sends a strong message: it is feminine, confident, and here to make a statement. “A weapon of seduction for the woman who wears it,” says Carolina Herrera de Baez, daughter of Mrs. Herrera and creative director of Herrera’s House of Fragrances.
“Like couture, creating a scent is a long and thoughtful process,” adds Herrera de Baez. Starting from the bottle design to the complex internal pressure system through to the fragrance, Good Girl took four years to develop. Through master perfumer Louise Turner’s ingenuity, the perfume is highlighted with the luminosity of jasmine and tuberose, juxtaposed with darker notes of tonka beans. Acting as a wild card, the tuberose is also what brings the fluidity and tender touch to the fragrance.
Then, there is the latest chapter, the Good Girl EDP Légère, which pays tribute to the femme fatale and inspires its wearers to be who they want to be. Featuring exquisite ingredients such as the jasmine sambac imperial, tonka, dulce de leche, and sandalwood, “the radiance of this fragrance opens like a flower and resonates day and night. It does not impose, it adapts to our chameleonic personality. Légère [which means “light] is not a synonym for fresh here. [Instead], it is as intense as the previous one,” describes Turner. So expect the permanence on the skin to be much longer.
MASTER COLLABORATORS
In the campaign film, Kloss is seen leaving a trail of destruction across the city of New York as she lives her best life, to the tune of American musician Chris Isaak’s “Baby Did a Bad Bad Thing”. “Karlie is a great Good Girl because she has got this bit of innocence but at the same time she’s naughty. She has this duality that we love,” declares Herrera de Baez. When asked how the coder-supermodel wears her perfume, she says, “I always love to hit the neck area, maybe because I am so tall, everybody comes up to here on me. Definitely the neck area and then also [the insides of my wrists].”
To date, this fragrance is also the boldest embodiment of a woman’s duality from the house, just like Mrs. Herrera and Kloss themselves. “The more I thought about it [the fragrance], the more it made me realise that it’s actually just about Carolina herself. It’s true to who she is and who I am, too,” Kloss says. “She’s so elegant and so sophisticated but she has this really playful, funny, sharp, witty side.” Herrera de Baez concurs, “She’s the perfect duality actually. She seems like a very good girl, but she has a little bad angel somewhere.”
More importantly, how does it resonate with you, the wearer? As American historian Laurel Thatcher Ulrich and Harvard professor once said, “Well-behaved women seldom make history.” So, liberate your inner self and embrace every one of your facets—are you a good girl or bad girl? The question should undeniably be, why not both? Carolina Herrera Good Girl EDP Légère is available at selected department stores and the brand’s first pop up store at Level 3, Pavilion KL, from October 1 to 21.