MISHA SHAH

“STYLE IS PERSONAL BRANDING. IT’S NOT ABOUT WHAT WE’RE WEARING, BUT HOW WE WEAR IT.” – MISHA SHAH

With a degree in fashion merchandising from RMIT, it’s no wonder the petite 30-year-old has made a name for herself as the woman behind Atelier Fitton, the homegrown menswear label that prides itself on sartorial cool. Pairing her beauty with intelligence, we couldn’t resist transforming Misha into a modern-day goddess—by way of Madonna, with a play of surrealist hands and gloves. “To me, a woman’s brain is the most powerful of her arsenal,” she says, evidently embracing her inner pop icon. “Work that in with her dedication and loyal heart, and she is unstoppable.”