PR ACTICAL MAGIC
Roger Vivier presented a short film ‘Abracashoes’ at Chateau Marmont in Los Angeles to highlight one of the maison’s iconic styles, the Belle Vivier, in the most magical way—literally. A concept by creative director Gherardo Felloni, the exclusive screening featured Christina Ricci as an illusionistturned-shoe thief and Dianna Agron as a participant. Some of Hollywood’s hottest glitterati who graced the spellbinding celebration included Susan Sarandon, Jaime King, and AnnaSophia Robb.