To Be Free
Summer sizzles with two new scents from Amouage.
Perfumer of Sultans, Oman-based Amouage ushers in the summer season with sizzling scents that celebrate the joy of newfound liberation. “Boundless and Material are traditional woody-spicy-ambery creations, reminiscent of early personal olfactive memories of a time when the apparent lightness of life brought us simple pleasures that shaped our happiness,” explains Amouage chief experience officer, Renaud Salmon. Boundless conjures up the fantasy of a gateway to a dense jungle where wood essences of all kinds can be perceived, brightened by sunlight bouncing off the dewy leaves of the trees. The scent is reminiscent of pine trees, the result of contrasting top notes cardamom and blood orange, bridged by a fruity ginger before giving way to heart notes composed of vanilla bourbon and benzoin resinoid. The scent then trails into tobacco and myrrh resinoid that turn honeyed and bitter, as it ends with Guaiacwood, papyrus, oak moss, frankincense, vetiver and patchouli. Its a burst of joy that comes to life through clear, crisp tones of spices and somber woods.
The sweeter of the two, Material holds Madagascar vanilla at its heart, buoyed by Elemi and patchouli as top notes, anchored by Guaiacwood, oud, Osmanthus bloom, frankincese, labdanum and tonka bean. “In this fragrance, the star ingredient possesses a dual personality, presenting both a comforting side and a leathery, animalic facet; constantly shifting between innocence and wildness,” says its perfumer, Cécile Zarokian. Material proposes a paradox, that through materiality, it evokes immateriality, inviting us to look beyond appearances to realise what truly matters is often the unseen.
“(Boundless and Material) offer our senses fragrances where natural materials are showcased with rare purity and abundance to echo the life-bringing energy of liberation,” adds Salmon.
Boundless and Material are available in all Amouage boutiques and distributors, and can also be purchased online at www. amouage.com. Both fragrances are 100ml Eau de Parfum with 25% fragrance oil. Boundless and Material are retailed at RM1,225 (100ml) each.