WHIMSICAL SOFT FURNISHINGS, FLORAL CRAFTS AND BAKED GOODS
What’s in store
It looks like a cafe from the outside, with tables and chairs lining the sidewalk, and flowers used as decor, which add a whimsical and magical touch to the space’s intimate vibe – but that’s not all Shop Wonderland is. Besides enjoying baked goodies from cafes such as Carpenter and Cook and Patisserie G on the first floor, you can also shop for home accessories on the second floor. Wares stocked by the 1,500sqf shop include Voluspa’s French Bourbon Vanille Corta candle, vintage lamps and a Louise Wilkinson tea cup set (sourced by Bertha & Biggs). The store also supports local artisans, providing them a platform to showcase and sell their products. These include Davy Young’s Leaves with Memories series of plates and batik cat toys by The Soft Touch.
The team at Shop Wonderland conducts floral-craft classes, too (to sign up, just drop by the store or send an e-mail to en[email protected] wonderland.com.sg). The floral and decor arm, The New Romantics, caters to weddings, luxury brand events, corporate dinners, store visual displays, and bouquets for occasions. The store brings in something new and changes its decor every month, so there’s always something to look forward to.
Who’s behind it
Founder Melissa Wang established Wonderland for Detailed Planners (WFDP) in 2010, hiring out Tiffany chairs for events and weddings. In 2012, she established Shop Wonderland, selling soft furnishings. The store’s overall concept and design has been greatly influenced by her travels around the world, including her time spent managing the British brand Jo Malone. Shop Wonderland has relocated to 37 Haji Lane (from 53 Haji Lane) for more space, facilitating the introduction of its cafe concept.
Where it is
37 Haji Lane, Singapore, tel: +65-6299-5848
1. The store sells a variety of whimsical soft furnishings and kitchenware, including products from local artisans and international brands. 2. Visitors can catch live flower-craft classes on the second floor. 3. Add a little vintage charm to your home...
5. The container for Scottish Fine Soaps’ soothing muscle soak, will look charming displayed in your bathroom. 6. Ceramic leaf from Leaves with Memories by Davy Young, can be used as a plate for small snacks. 5