CHECK OUT – CLUB MEAT BALLS
BW Furniture’s new showroom doesn’t just feature furniture, It also includes Club Meatballs, a restaurant-showroom concept.
BW Furniture’s new showroom doesn’t just feature furniture. Its 6,000sqf location is sectioned into three spaces, Club BW, Club House and Club Meatballs, a restaurant-showroom concept designed by Geila Daughtrey of Rockett Studio.
This gastropub is a joint venture with the folks behind sandwich cafe Sarnies, and the mix-and-match menu allows diners to choose from a selection of meatballs and sauces, offering up to 125 variations.
From the designer furnishings to the retro floor tiles inspired by the motifs of old butcher’s and grocery shops, its interiors are a visual feast. Walk through the back of Club Meatballs and you’ll find Club BW, a cosy office with a meeting room-cum-semiprivate dining area that is a contrast against the loftiness of the Club House opposite it. Filled with indoor palm trees and furniture from the 20 brands under BW, the Club House functions as a showroom and a public working area. Simply make a purchase at the food kiosk to enjoy free usage of the space and its private office pods.
Previously a lacklustre-looking food court, the lively space now features eccentric furniture sculptures by students from the Lasalle College of the Arts. Putting the space together was akin to working on a “massive jigsaw puzzle”, says Geila. With its pieces aligned, this trendy site is now complete.
text ANGELA LOW photos CI&A PHOTOGRAPHY BOTTOM Designed to resemble a shipping container, the facade of the food kiosk is a nod to the way BW imports its products.
BELOW, LEFT The Club House, which has hosted wedding receptions, quiz nights and yoga classes, can be booked for free with the purchase of a food-andbeverage package.
LEFT The meatball-centric restaurant features lighting from EOQ, tables from Fritz Hansen, and bar stools from Hay.
BELOW This stylishly designed raised platform, which occupies part of Club BW, is where some staff work.