BALANCE IN DESIGN
Founded with the happiness and well- being of their clients in mind, Deep Living strives to bring balance by introducing exquisite pieces of furniture.
In a small studio of barely 1,200 square-feet, you find Deep Living, a furniture shop that mostly sells Italian imports. In 2011, it opened a second outlet in Georgetown, Penang, and then a main gallery in One City Mall’s Sky Park in Subang Jaya with a 7,000 square-feet showroom. Deep Living expanded once more in February 2015, with its first concept store at IOI City Mall, Putrajaya
The brainchild of Blaine Robert, Creative Designer and Design Consultant, Deep Living is out to bring warmth and excitement to its clients via quality products, in order to meet their expectations and provide them the greatest satisfaction possible.
Deep Living’s acre-long factory in Shah Alam brings Blaine’s creations to life, using materials that can be obtained locally. Every single piece of furniture produced here is customisable, unique, and is scrutinised according to the highest quality standards, where every stage of production is carefully monitored by Blaine and his team. Nothing leaves the factory without his stamp of approval.
There is rhyme and reason towards Blaine’s stringent standards. He believes that it is of utmost importance that there is clear knowledge about the core workings of design and manufacturing as well as attention to detail before one is able to create something fundamentally interesting. “If the inside doesn’t work, it won’t be able to work on the outside,” Blaine explained.
“There is very little that we can control in our lives, but we can do so with our homes. So long as we pay attention to our surroundings and fill them with the things we love, we will all have the balance that all of us are working so hard to achieve. Finding this balance will give us peaceful, enriched lives,” he says.
Thus, it can be said that Deep Living operates upon the principles of continuous innovation. Blaine highly encourages his employees to be constantly on their toes, to be always renewing their processes for the better, to discover any improvements to their designs, even in the way they manufacture their pieces. Thus, he believes that the constant training and improvement of his employees’ skills are highly necessary.
Deep Living does all of this because they are committed to their clients. The expression, “We are buying clients, not selling furniture” was used by Deep Living to ensure that they cultivate lasting, meaningful relationships with their clients, where their expectations are always met with respect.
ABOVE RIGHT Comfort meets stylishness in this plush sofa set.
TOP LEFT An interesting leather chair that will make a great conversation starter. RIGHT Simplicity meets functionality in this outdoor dining set.