BAL­ANCE IN DE­SIGN

Founded with the hap­pi­ness and well- be­ing of their clients in mind, Deep Living strives to bring bal­ance by in­tro­duc­ing ex­quis­ite pieces of fur­ni­ture.

Home & Decor (Malaysia) - - Now -

In a small stu­dio of barely 1,200 square-feet, you find Deep Living, a fur­ni­ture shop that mostly sells Ital­ian im­ports. In 2011, it opened a sec­ond out­let in Ge­orge­town, Pe­nang, and then a main gallery in One City Mall’s Sky Park in Subang Jaya with a 7,000 square-feet show­room. Deep Living ex­panded once more in Fe­bru­ary 2015, with its first con­cept store at IOI City Mall, Putrajaya

The brain­child of Blaine Robert, Cre­ative Designer and De­sign Con­sul­tant, Deep Living is out to bring warmth and ex­cite­ment to its clients via qual­ity prod­ucts, in or­der to meet their ex­pec­ta­tions and pro­vide them the great­est sat­is­fac­tion pos­si­ble.

Deep Living’s acre-long fac­tory in Shah Alam brings Blaine’s cre­ations to life, us­ing ma­te­ri­als that can be ob­tained lo­cally. Ev­ery sin­gle piece of fur­ni­ture pro­duced here is cus­tomis­able, unique, and is scru­ti­nised ac­cord­ing to the high­est qual­ity stan­dards, where ev­ery stage of pro­duc­tion is care­fully mon­i­tored by Blaine and his team. Noth­ing leaves the fac­tory with­out his stamp of ap­proval.

There is rhyme and rea­son to­wards Blaine’s strin­gent stan­dards. He be­lieves that it is of ut­most im­por­tance that there is clear knowl­edge about the core work­ings of de­sign and man­u­fac­tur­ing as well as at­ten­tion to de­tail be­fore one is able to cre­ate some­thing fun­da­men­tally in­ter­est­ing. “If the in­side doesn’t work, it won’t be able to work on the out­side,” Blaine ex­plained.

“There is very lit­tle that we can con­trol in our lives, but we can do so with our homes. So long as we pay at­ten­tion to our sur­round­ings and fill them with the things we love, we will all have the bal­ance that all of us are work­ing so hard to achieve. Find­ing this bal­ance will give us peace­ful, en­riched lives,” he says.

Thus, it can be said that Deep Living op­er­ates upon the prin­ci­ples of con­tin­u­ous in­no­va­tion. Blaine highly en­cour­ages his em­ploy­ees to be con­stantly on their toes, to be al­ways re­new­ing their pro­cesses for the bet­ter, to dis­cover any im­prove­ments to their de­signs, even in the way they man­u­fac­ture their pieces. Thus, he be­lieves that the con­stant train­ing and im­prove­ment of his em­ploy­ees’ skills are highly nec­es­sary.

Deep Living does all of this be­cause they are com­mit­ted to their clients. The ex­pres­sion, “We are buy­ing clients, not sell­ing fur­ni­ture” was used by Deep Living to en­sure that they cul­ti­vate last­ing, mean­ing­ful re­la­tion­ships with their clients, where their ex­pec­ta­tions are al­ways met with re­spect.

ABOVE RIGHT Com­fort meets stylish­ness in this plush sofa set.

TOP LEFT An in­ter­est­ing leather chair that will make a great con­ver­sa­tion starter. RIGHT Sim­plic­ity meets func­tion­al­ity in this out­door dining set.

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