JOHN L E W I S AT RO B I N S O N S

Home & Decor (Malaysia) - - Now -

RE­CENTLY AVAIL­ABLE ON MALAYSIAN SHORES IN ROBIN­SONS OUT­LETS NA­TION­WIDE, UK’S LARGEST DE­PART­MENT STORE RE­TAILER JOHN LEWIS IS SET TO MAKE WAVES. If high qual­ity, Egyp­tian-cot­ton bed­ding and bath linens, and beau­ti­ful decor ac­ces­sories are high on your shop­ping pri­or­ity list, the ar­rival of John Lewis in Robin­sons is some­thing to cel­e­brate. A trusted and beloved Bri­tish brand, the pro­lific John Lewis name is a main­stay in the English house­hold, op­er­at­ing 46 shops across the United King­dom in­clud­ing a flag­ship shop on Ox­ford Street in Lon­don.

Ex­clu­sively on Robin­sons shelves are a range of over 500 own­brand home prod­ucts, in­clud­ing bed, bath, table­ware, and home ac­ces­sories like can­dles and photo frames, all pro­duced in the brandowned Her­bert Parkin­son fac­tory in Lan­cashire. Present at the launch to share about the prod­ucts, John Lewis’ Head of In­ter­na­tional De­vel­op­ment Katie Jor­dan walked us through four sep­a­rate col­lec­tions: The Croft col­lec­tion, which show­cases a com­bi­na­tion of hand­painted wa­ter­colour prints, flo­ral de­signs, and solid back­ings that are con­tem­po­rary and clean, the Fu­sion col­lec­tion, which is a cel­e­bra­tion of global in­spi­ra­tions drawn from all over in­clud­ing North Africa and Turkey, the Coastal col­lec­tion, which high­lights nov­elty themes in­cor­po­rat­ing nau­ti­cal in­flu­ences in the form of an­chors, whales, and such, and the Scan­di­na­vian col­lec­tion, which is clean and mod­ern.

The va­ri­ety of col­lec­tions speaks vol­umes of the brand’s ded­i­ca­tion to help­ing home­own­ers cre­ate their spa­ces. “In de­sign terms, we are trot­ting the globe and look­ing at in­spi­ra­tions and trends.” Katie says. “We’re imag­in­ing the spa­ces peo­ple are go­ing to live in, whether that’s houses, or flats.” In do­ing so, John Lewis man­ages to bring to their cus­tomers not only prod­ucts of im­pec­ca­ble qual­ity, but also a means of imag­in­ing how their spa­ces could look given a cer­tain theme. It’s cer­tainly not dif­fi­cult to see that the brand’s de­vo­tion to help­ing their cus­tomers in this way. They’ve been in the Asian mar­ket three years, first mak­ing their way into Korea in 2012, where they would work closely with their lo­cal part­ners so as to get to know the con­sumer mar­ket. To­day, the brand tai­lor-makes prod­ucts to cater to their Korean mar­ket, fur­ther adding value to their range, some­thing the team is hope­ful for, lo­cally. “I would hope that we would con­tinue to pro­duce spe­cial prod­ucts for dif­fer­ent mar­kets more and more.” Katie adds. “It would en­rich our col­lec­tions in the UK, even more. We’ve taken some great in­no­va­tions from the Kore­ans over the years!”

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