JOHN L E W I S AT RO B I N S O N S
RECENTLY AVAILABLE ON MALAYSIAN SHORES IN ROBINSONS OUTLETS NATIONWIDE, UK’S LARGEST DEPARTMENT STORE RETAILER JOHN LEWIS IS SET TO MAKE WAVES. If high quality, Egyptian-cotton bedding and bath linens, and beautiful decor accessories are high on your shopping priority list, the arrival of John Lewis in Robinsons is something to celebrate. A trusted and beloved British brand, the prolific John Lewis name is a mainstay in the English household, operating 46 shops across the United Kingdom including a flagship shop on Oxford Street in London.
Exclusively on Robinsons shelves are a range of over 500 ownbrand home products, including bed, bath, tableware, and home accessories like candles and photo frames, all produced in the brandowned Herbert Parkinson factory in Lancashire. Present at the launch to share about the products, John Lewis’ Head of International Development Katie Jordan walked us through four separate collections: The Croft collection, which showcases a combination of handpainted watercolour prints, floral designs, and solid backings that are contemporary and clean, the Fusion collection, which is a celebration of global inspirations drawn from all over including North Africa and Turkey, the Coastal collection, which highlights novelty themes incorporating nautical influences in the form of anchors, whales, and such, and the Scandinavian collection, which is clean and modern.
The variety of collections speaks volumes of the brand’s dedication to helping homeowners create their spaces. “In design terms, we are trotting the globe and looking at inspirations and trends.” Katie says. “We’re imagining the spaces people are going to live in, whether that’s houses, or flats.” In doing so, John Lewis manages to bring to their customers not only products of impeccable quality, but also a means of imagining how their spaces could look given a certain theme. It’s certainly not difficult to see that the brand’s devotion to helping their customers in this way. They’ve been in the Asian market three years, first making their way into Korea in 2012, where they would work closely with their local partners so as to get to know the consumer market. Today, the brand tailor-makes products to cater to their Korean market, further adding value to their range, something the team is hopeful for, locally. “I would hope that we would continue to produce special products for different markets more and more.” Katie adds. “It would enrich our collections in the UK, even more. We’ve taken some great innovations from the Koreans over the years!”