PEO­PLE – ALEXAN­DER ZSCHOKKE

CEO OF SWISS KITCHEN SYS­TEMS PROVIDER FRANKE GROUP

Home & Decor (Malaysia) - - Contents - VISIT THE FRANKE SHOW­ROOM AT # 01- 08/ 09 CENDEX CEN­TRE, 120 LOWER DELTA ROAD, SIN­GA­PORE.

CEO of Swiss kitchen sys­tems provider, Franke Group.

What used to be tucked away and re­served only for cook­ing has now been trans­formed into a sec­ond liv­ing room of sorts. The kitchen is where your house par­ties tend to end up in – un­sur­pris­ingly, since fash­ion­able and clever kitchen de­signs and ap­pli­ances have made it in­creas­ingly easy for you to pre­pare meals and in­ter­act with guests at the same time.

Franke, the Swiss brand which re­cently opened its Franke Kitchen World show­room in Sin­ga­pore, fa­cil­i­tates this tran­si­tion with its wide range of equip­ment, from faucets to ovens. We speak to Alexan­der Zschokke, CEO of the Franke Group, about how the kitchen is chang­ing and the ways home­own­ers can keep up.

Tell us about the evo­lu­tion of kitchens.

Fifteen years ago, lit­tle thought and money was spent on the kitchen. To­day, peo­ple want a stylish and well-rounded kitchen with a combi-oven, wine-cel­lar fridge, and smart gad­gets – like our in­tu­itive down­draft hood which turns on when the hob is in use. Even in the small­est kitchen, cook­ing faster and health­ier is pos­si­ble.

What’s one thing home­own­ers shouldn’t skimp on?

You’ll be spend­ing a lot of time wash­ing, chop­ping and pre­par­ing food, so don’t un­der­es­ti­mate the im­por­tance of the sink and tap. Equip your kitchen with the right func­tions, such as a pull-out or wa­ter­sav­ing faucet, a sink big and deep enough for your uten­sils, and chop­ping boards that fit the sink for ex­tra workspace.

What about your own kitchen?

Well, my fam­ily spends the most time to­gether in the kitchen – though it’s a tad too small (laughs). It’s a sim­ple, all-white kitchen with dif­fer­ent Franke ovens and cook­ing ap­pli­ances. We are Swiss and Ital­ian, so we cook a lot.

What is the fu­ture of kitchens?

Tech­nol­ogy will play a big role; we are find­ing the right bal­ance be­tween the en­joy­able and man­ual process of cook­ing, and the abil­ity to ac­cess or cre­ate recipes on­line. Franke is also work­ing on func­tional wa­ter – fil­tered, car­bon­ated and chilled wa­ter, as well as an in­stant-boil­ing func­tion, should be eas­ily ac­ces­si­ble.

ABOVE Set up like a cosy liv­ing room, this space is where cus­tomers can dis­cuss their kitchen op­tions with Franke ex­perts.

FAR RIGHT Find sinks and taps, cook­ing ap­pli­ances, and clever waste­m­an­age­ment sys­tems at the flag­ship show­room.

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