Samsung Electronics won 55 awards including four gold awards at the worldrenowned International Forum (iF) Design Award 2018. The brand claimed 40 awards for superior product design, five for professional concept design, eight for communication design, one for packaging design, and one for service design. Organised by the iF International Forum Design GmbH, the iF Design Award contest started in Germany in 1953. Product submissions are based on a comprehensive evaluation of design, material suitability, innovativeness, and seven additional categories including product, packaging, communication, and professional concept.
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