TRICIA GUILD

The cre­ative di­rec­tor and founder of De­sign­ers Guild.

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The cre­ative di­rec­tor and founder of De­sign­ers Guild.

In 1970, when Tricia Guild was an in­te­rior de­signer on the hunt for the per­fect tex­tile, she de­cided to in­stead cre­ate her own. De­sign­ers Guild’s first col­lec­tion con­sisted of Indian hand-blocked printed tex­tiles, which Tricia edited with her own choice of colours. To­day, the brand is known for pro­duc­ing vi­va­cious colours and il­lus­tra­tions in col­lec­tions that make it easy for home­own­ers to mix and match prints and tex­tures. We pick this de­sign doyenne’s brain for tips.

WHAT DO YOU LOVE ABOUT THE FAB­RIC IN­DUS­TRY AND YOUR JOB?

The in­dus­try lacks the fick­le­ness of, say, fash­ion, but it is ev­ery bit as cre­ative and artis­tic. And De­sign­ers Guild is my pas­sion

– I live and breathe it and no day is quite the same.

WHAT SHOULD WE USE AS A GUIDE WHEN SHOP­PING FOR FAB­RIC?

For depth and a cos­set­ing feel, I would choose a heavy­weight vel­vet but, if you pre­fer light and airy spa­ces that feel more del­i­cate and fresh, opt for linen. When com­bin­ing colour and tex­ture, white and neu­tral shades are your build­ing blocks. They add crisp graphic de­tail­ing and airy ex­panse to their vivid coun­ter­parts. They also en­sure the pal­ette — which should in­clude two or three colour­ful shades — is rel­e­vant and modern.

WHICH PAT­TERN OR MA­TE­RIAL IS NEVER OUT OF STYLE?

Tex­tured plains such as vel­vet, I find, are ut­terly ver­sa­tile; they work per­fectly in their own right and can also co­or­di­nate with printed fab­rics.

TAKE US THROUGH THE PRO­DUC­TION PROCESS OF ONE OF YOUR FAB­RICS.

Let’s use the ex­cep­tion­ally soft Br­era Moda linen as an ex­am­ple. We choose yarns that are char­ac­ter­ful but ro­bust, and utilise spe­cific spin­ning tech­niques that re­tain all the gor­geous “slub­bi­ness” of the linen fi­bre. It is then made in Italy us­ing ar­ti­sanal man­u­fac­tur­ing tech­niques specif­i­cally honed to our spec­i­fi­ca­tion. Br­era Moda is dyed, washed with en­zymes to give a vintage feel, then wet-tum­bled to cre­ate bounce and live­li­ness.

SHARE WITH US ONE OF YOUR FAVOURITE PIECES FROM THE SPRING 2018 COL­LEC­TION ‘GIARDINO SEGRETO’.

We have such ex­quis­ite el­e­ments this sea­son – from painterly panoramic scenes to gor­geous tex­tured plains, all ex­pressed in a new and use­able lan­guage of colour. I adore the more struc­tural Jour­dain wall­pa­per de­sign with its glam­orous geo­met­ric trel­lis­ing. It’s per­fect for modern liv­ing.

TOP Fol­low­ing your in­stinct is far more re­ward­ing than fol­low­ing trends, ad­vises Tricia.

LEFT De­sign­ers Guild car­ries silk, faux leather, voile, taffeta as well as linen, such as the Br­era Moda (pic­tured).

BE­LOWThe Jour­dain wall­pa­per com­bines pat­tern with tex­ture, against a smooth mar­ble back­ground.

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