PRIDE STUDIO APPLE VACATIONS @ 1 UTAMA
CONTACT 30-1, Jalan PJU 1/3D, Sunway Mas Commercial Centre, 47301 Petaling Jaya. Tel: +603-7880 9320. www.pridestudio.com.my
Encased within eye-catching glass panels framed in wood, travel agency Apple Vacations’ first mall-based retail outlet mesmerises shoppers and visitors alike with a fresh look and a clean and minimal interior. Lush with the elaborate, well-maintained live green installations with hints of warm, wooden elements, the interior suitably resonates with the very core of the establishments’ nature-based travel destinations.
Interior designer Patrick Chin of Pride Studio explains that their proposal to include more natural and green elements into the 870 sq ft 1 Utama outlet plays right into the agency’s main focus: Nature-rich destinations that have become increasingly popular in recent years.“For that biophilic touch,” He says, “One of the highlights of this project is the botanical installation, made of preserved plants by the entrance.” This installation was the result of a collaboration with Ohsum Mossum Terrariums.
Where customer service is concerned, Apple Vacations’ intention was to create a one-of-a-kind, comforting space where clients can engage the help of the professionals in complete ease.
Surrounded by the warmth of wood, cooling plant installations, and lighting fixtures containing live plants, clients are afforded a first-hand, immersive experience of Apple Vacations’ outdoor destinations from within the comfort of the outlet. Blanketed thusly in the ease of their surrounds, customers can make their travel plans, select innovative thematic tour packages, customise their travel arrangements, and figure out other comprehensive travel services in full comfort.
According to Patrick, the space of a retail shop or a travel agency should be designed with the consideration of the customer’s use of space, as well as the well-being and convenience of the staff. Hence, the outlet at 1 Utama is very much convertible, as it can be used as a small event space during promotional activities with guest speakers when the removable, customerservice counters are not in use.
Apple Vacations at 1 Utama has been in operations since August 2019.
THE BALANCE BETWEEN THE TRANQUIL ATMOSPHERE OF WOOD, AS WELL AS GREENERY AND THE YOUTHFUL TOUCH OF VIBRANT NEON LIGHTING ENCAPSULATES THE CHIC AND MODERN AESTHETICS FAVOURED TODAY
ABOVE Patrick created a bookshelf in this makeshift library and decorated it with travel books and mementoes. It runs across the back of the counter, with the ceiling designed to complement the unique curvature of the library.
Apple Vacations identifies the need for innovative and thematic tour packages, and offers them. Available are gourmet tours, celebrity tours, and even private tours! Private mini-groups, niche markets, and celebrities seeking privacy can find all manner of travel arrangements, from customised tours to business trips.