PRIDE STU­DIO AP­PLE VA­CA­TIONS @ 1 UTAMA

Home & Decor (Malaysia) - - CONTENTS - PA­TRICK CHIN

CON­TACT 30-1, Jalan PJU 1/3D, Sun­way Mas Com­mer­cial Cen­tre, 47301 Petaling Jaya. Tel: +603-7880 9320. www.pridestu­dio.com.my

En­cased within eye-catch­ing glass pan­els framed in wood, travel agency Ap­ple Va­ca­tions’ first mall-based re­tail out­let mes­merises shop­pers and vis­i­tors alike with a fresh look and a clean and min­i­mal in­te­rior. Lush with the elab­o­rate, well-main­tained live green in­stal­la­tions with hints of warm, wooden el­e­ments, the in­te­rior suit­ably res­onates with the very core of the es­tab­lish­ments’ na­ture-based travel des­ti­na­tions.

In­te­rior de­signer Pa­trick Chin of Pride Stu­dio ex­plains that their pro­posal to in­clude more nat­u­ral and green el­e­ments into the 870 sq ft 1 Utama out­let plays right into the agency’s main fo­cus: Na­ture-rich des­ti­na­tions that have become in­creas­ingly pop­u­lar in re­cent years.“For that bio­philic touch,” He says, “One of the high­lights of this project is the botan­i­cal in­stal­la­tion, made of pre­served plants by the en­trance.” This in­stal­la­tion was the re­sult of a col­lab­o­ra­tion with Oh­sum Mos­sum Ter­rar­i­ums.

Where cus­tomer ser­vice is con­cerned, Ap­ple Va­ca­tions’ in­ten­tion was to create a one-of-a-kind, com­fort­ing space where clients can en­gage the help of the pro­fes­sion­als in com­plete ease.

Sur­rounded by the warmth of wood, cool­ing plant in­stal­la­tions, and light­ing fixtures con­tain­ing live plants, clients are af­forded a first-hand, im­mer­sive ex­pe­ri­ence of Ap­ple Va­ca­tions’ out­door des­ti­na­tions from within the com­fort of the out­let. Blan­keted thusly in the ease of their sur­rounds, cus­tomers can make their travel plans, se­lect in­no­va­tive the­matic tour pack­ages, cus­tomise their travel ar­range­ments, and fig­ure out other com­pre­hen­sive travel ser­vices in full com­fort.

Ac­cord­ing to Pa­trick, the space of a re­tail shop or a travel agency should be de­signed with the con­sid­er­a­tion of the cus­tomer’s use of space, as well as the well-be­ing and con­ve­nience of the staff. Hence, the out­let at 1 Utama is very much con­vert­ible, as it can be used as a small event space dur­ing pro­mo­tional ac­tiv­i­ties with guest speak­ers when the re­mov­able, cus­tom­erser­vice coun­ters are not in use.

Ap­ple Va­ca­tions at 1 Utama has been in op­er­a­tions since August 2019.

THE BAL­ANCE BE­TWEEN THE TRAN­QUIL AT­MOS­PHERE OF WOOD, AS WELL AS GREEN­ERY AND THE YOUTH­FUL TOUCH OF VI­BRANT NEON LIGHT­ING EN­CAP­SU­LATES THE CHIC AND MOD­ERN AES­THET­ICS FAVOURED TODAY

ABOVE Pa­trick cre­ated a book­shelf in this makeshift li­brary and dec­o­rated it with travel books and me­men­toes. It runs across the back of the counter, with the ceil­ing de­signed to com­ple­ment the unique cur­va­ture of the li­brary.

Ap­ple Va­ca­tions iden­ti­fies the need for in­no­va­tive and the­matic tour pack­ages, and of­fers them. Avail­able are gourmet tours, celebrity tours, and even pri­vate tours! Pri­vate mini-groups, niche markets, and celebri­ties seek­ing pri­vacy can find all man­ner of travel ar­range­ments, from cus­tomised tours to busi­ness trips.

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