Nick Wal­ton,

Ama­zon Web Ser­vices

HWM (Malaysia) - - CONTENTS - By Alvin Soon

If you were to ex­plain it sim­ply, what is Ama­zon Web Ser­vices?

Ama­zon Web Ser­vices (AWS) is a cloud com­put­ing ser­vice. We think of it as de­liv­er­ing IT re­sources on de­mand, in­stan­ta­neously, and then mak­ing them avail­able on a pay-asyou go ba­sis. In the old world, you had to build data cen­ters, buy servers, and main­tain servers. Today, you can ac­cess a broad range of IT re­sources on de­mand, sim­i­lar to turn­ing on a light switch.

One of the rea­sons you’d want your own servers is be­cause of se­cu­rity and pri­vacy. So how does AWS hold up on those two fronts?

Even large com­pa­nies can’t in­vest the amount of money and re­sources into se­cu­rity that we can. One of the cus­tomers we have is Cap­i­tal One, they’re about the eighth largest fi­nan­cial ser­vices com­pany in the US. They’re a large cus­tomer, and their CIO has pub­licly stated that he’s more se­cure on AWS than he is on his own data cen­ter.

What do you think has con­trib­uted to the trend of busi­nesses mov­ing from their own data cen­ters to cloud ser­vices?

In the busi­ness world, we’re see­ing in­ten­si­fy­ing com­pe­ti­tion through glob­al­iza­tion, through the in­creas­ing re­moval of bar­ri­ers to en­try into new mar­kets. All of these things are putting pres­sure on busi­nesses. They need to be able to move fast. Today, with Ama­zon Web Ser­vices, com­pa­nies can go global in min­utes.

Look at a com­pany like iflix, a video-on-de­mand stream­ing plat­form which is ex­pand­ing across South­east Asia. Their abil­ity to sup­port mar­kets through­out Asia, Mid­dle East, and Africa is a func­tion of run­ning on AWS, and not to for­get — Net­flix also runs on AWS!

What’s some­thing a busi­ness can do on AWS that they might not be able to achieve on their own?

One thing that’s chang­ing is the abil­ity to un­der­stand cus­tomers at a level of de­tail that’s never been pos­si­ble be­fore. Grab is one of our cus­tomers, and one of the things they’re do­ing is lever­ag­ing our an­a­lyt­ics plat­form to un­der­stand trends in de­mand for trans­porta­tion ser­vices, both in real time and in a pre­dic­tive man­ner.

So they’re able to say with a high de­gree of ac­cu­racy where there’s go­ing to be high de­mand for taxis and trans­porta­tion, based on the large num­ber of in­puts that they’re able to an­a­lyze us­ing our plat­form. That al­lows them to serve cus­tomers bet­ter, it al­lows their driv­ers to be more pro­duc­tive, and to be in the right place at the right time.

So what sep­a­rates AWS from the rest, like Mi­crosoft Azure and the Google Cloud Plat­form?

Pretty much ev­ery large tech­nol­ogy com­pany today is try­ing to build a replica of what AWS has been do­ing over the last 11 years. And I think that our first strength is our ex­pe­ri­ence, there are no short­cuts in pro­vid­ing ser­vices to mil­lions of cus­tomers ev­ery month.

The sec­ond is that we’re very cus­tomer ob­sessed. More than 95 per­cent of our roadmap for the new ser­vices and the new fea­tures that we’re build­ing are driven by our cus­tomers. We have a large ecosys­tem of part­ners that pro­vide us with very large amount of in­put to help us de­cide which ser­vices are most im­por­tant for our cus­tomer base. In 2016, we re­leased more than a thou­sand new ser­vices and fea­tures, and we con­tinue to in­no­vate at a very fast pace.

“Today, with Ama­zon Web Ser­vices, com­pa­nies can go global in min­utes.”

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